菲利普莫里斯国际公司Philip Morris International (PM) 2017年年度报告「NYSE」.pdf

1、Philip Morris International 2017 Annual ReportCHANGDesigning a Smoke-Free FutureThe greatest contribution PMI can make to society is to replace cigarettes with less-harmful alternatives,which is why we are transforming from a cigarette maker to a smoke-free technology leader.Thanks to groundbreaking

2、 research,we have developed and are commercializing smoke-free products that are enjoyable for adult smokers and are a much better choice than cigarette smoking.The first of these is our flagship heat-not-burn product,IQOS.KoreaThe impressive performance of IQOS in 2017 was further driven by its lau

3、nch in Korea in May.Nearly5 Million Estimated Adult Consumers Around the World Have Already Stopped Smoking and Made the Change to IQOS(b)High Conversion Rates(a)n Converted/Predominant n Situational n AbandonedIQOS Available in Key Cities in 38 Markets+36 BillionHeated Tobacco Units ShippedPMI Nati

4、onal Heated Tobacco Unit Market Shares-Fourth Quarter 2017 vs.Fourth Quarter 2016(a)Estimated number of legal age IQOS users that used our heated tobacco units for the following percentages of their daily tobacco consumption over the past seven days:Converted/Predominant:70%or more.Situational:Betwe

5、en 5%and less than 70%.Abandoned:Less than 5%.(b)Status at the end of January 2018.For markets where IQOS is the only heated tobacco product,daily individual consumption of PMI heated tobacco units represents the totality of their daily tobacco consumption.For markets where IQOS is one among other h

6、eated tobacco products,daily individual consumption of heated tobacco units represents the totality of their daily tobacco consumption,of which at least 70%are PMI heated tobacco units.Note:Product visuals in this report are for illustrative purposes only.IQOS Highlights in 20170.2%Greece 2016 20170