Othering Virtual Panels Samir Saluja Darin Klein.pptx

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1、AI Based Virtual AudiencesUsing Yabbles Private Preview Beta Release to A/B test a Virtual Audience panel against a Hart Research Quantitative studyon OtheringNovember 2023Samir Saluja|Managing Partner Darin Klein|Strategy and Insights Advisor AI in the next Political ElectionCan you write two sente

2、nces that explain how AI will be used in the next election cycle?How will voters respond?How can we,as researchers,keep up?North StarA North Star Vision could be to leverage AI technology to create an infrastructure that not only keeps pace with the rapid generation of election-related content but a

3、lso empowers us to accurately measure public opinion and audience responses with agilityBackground&Objectives Objective:Derive One approximated an A/B test with a small selection of Harts quantitative findings(based on a poll conducted in September 2023)against responses from an AI based virtual pan

4、el to evaluate its potential use over the next year.Background:Page Gardner commissioned Hart Research to conduct a study on Othering.Page tasked Derive One with seeing how new AI technologies might align with its findings for the summit.Methodology:Derive One leveraged Yabbles SotA technology(Priva

5、te Preview Beta)and generated questionnaire responses from a virtual audience of synthetic personas;this can still be queried within general topic area of the othering study.Intro to Virtual AudiencesAI&Market Research Landscape However,with OpenAIs introduction of ChatGPT,new toolsare enteringmarke

6、t researchat an accelerated pace,offering new possibilities and opportunities for analysis and insights Artificial Intelligence(AI)has been used in market research for the analysis of unstructured data for more than two decades*Source:Michelle Chen Towards Data Science 2020Text AnalyticsImage Analys