SLEZAK Presentation — Landscape.pdf

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1、1Messagingto drive supportJames Slezak,SwayableNovember 15,2023Responses10.8 millionAd treatments9,724Experiments2,461Agreement Age Largest dataset in existence of high-quality RCT survey experiments on persuasionNOTE:Statistics include all experiments up to November,2023Each dot in the background i

2、s one complete response from 2018-2020 on election tests3American Political Science Review(Hewitt et al 2023,accepted)Important:In this presentation,Swayable is presenting its own analysis and conclusions and not speaking for the academic group.4Things our work has bearing onIs there a magic-bullet

3、theory to win more votes with ads?-Is median voter theory(aka popularism)it?-Is advertising later better than early?What approaches have most promise?-What research do we need more of?-What is less useful?Some choices clearly worked better than others within a cycle,but no persistent patterns Presid

4、ential support metrics.ATEs reported at 68%confidence.*indicates statistically significant difference(95%confidence;p 0.05)from ads not mentioning each issue.All issues with more than 35 tested ads are included.Corruption*VeteransThe Economy*Foreign PolicyCampaign FinanceBig BusinessCharacter/decenc

5、y*Law&Order PolicingHealthcareEducationCoronavirusRacismLaborWorkersJobsClimate ChangeThe EnvironmentEconomic InequalityNatural DisastersBlack Lives MatterAll ads(average)EveryoneNo evidence that just focusing on moderates is a winning strategyPersuasion by issue,ppModeratesLobbyingCriminal Justice

6、ReformBipartisanshipPre-existing Health ConditionsAbortionImmigrationPoverty/HomelessnessCorruptionVeteransThe Economy*Foreign PolicyCampaign FinanceBig BusinessCharacter/decency*Law&Order PolicingHealthcareEducationCoronavirusRacismLaborWorkersJobsClimate ChangeThe EnvironmentEconomic InequalityNat