Liftoff：2024年移动广告创意指数报告（中译版）（29页）.pdf

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1、Mobile AdCreativeIndexA Liftoff Report|2024Download PDF2024 MOBILE AD CREATIVE INDEXDownloadContentsHighlights&MethodologyIntroductionAd Format DefinitionsBenchmarks&TipsTrends in Generative AI,UGC Creative,and More About Us2345618272024 MOBILE AD CREATIVE INDEXDownload3Highlights&MethodologyGamingG

2、aming ads with a video or playable element are over 20 x more likely to result in an install than banner ads.E-CommerceNative and banner ads are more cost-effective options.Theyre also better at driving purchases with install-to-action rates of over 30%.Finance Video and interstitial ads cost slight

3、ly more per install,but they are over 15x more likely to result in an install than banner ads.Generative AIAI is about scale and speed.Try using AI tools to generate voice-overs for video ads to boost engagement.Longer Ad Experiences Longer videos and triple-page ads perform better.To drive more ROI

4、,focus on improving ad UXdont try to trick users with deceptive buttons.This report is based on data from Jan 1 2023-Jan 1 2024144M Installs602BImpressions49.4BClicks2024 MOBILE AD CREATIVE INDEXDownloadIntroduction 4After a difficult past two years,the outlook for the mobile ad ecosystemand the dig

5、ital ad industry as a wholeappears to be changing.Insider Intelligence expects global ad spend to jump 10%in 2024,up from 6.3%in 2023.The rebound is encouragingand so are the innovations.Weve heard about the game-changing capabilities of OpenAIs ChatGPT.But AI investments are not only driving the co

6、nversation.They are also powering platform upgrades for top industry players to improve the scale and speed of creative production and optimization.One of the key areas transformed by AI is mobile ad creative.AI tools from Bard to Midjourney are already changing how marketers design,test,and scale c