1220包装创新-Sustainable Packaging FBIF_Anna Kohl_L&F.pdf

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1、How to Make Sustainable Packaging A Competitive Advantage For Your Brand?Anna KohlStrategy DirectorThe purpose of packagingPackaging is the science,art and technology of enclosing or protecting products for distribution,storage,sale and use.But its also the brand in the consumers hand.Today,every pa

2、ckaging brief should be a sustainability briefIt is the decade of decision and action on sustainability Fact 1:Current use of plastic and overpackaging has a short shelf-lifeFact 2:Consumers and Regulators ask for changeDisruptor brands show its possible12 min of usage 1000+years to decompose Making

3、 plastic waste the second biggest environmental concern&putting packagingin the bullseye of Sustainability.When it comes to packaging,consumer expectations are still mostly about reducing harm but a new mindset is emerging and stakes are risingFact 3:Asking for simple solutionsGlobal average of cate

4、gories%saying solution work for them:More local productsMore organic productsProducts that use less waterMore carbon neutral productsLighter weight packagingDeposit systems for empty packagesRefill systems or bring own containers to the storePacked in other material than plasticPackaging that is bio

5、-degradablePackaging that can be 100%recycled19.330.537.340.546.252.222.622.019.918.9Business as usualReducing ImpactGreenPositive GoodRestorativeRegenerativewhilst we start to understand that we no longer have the luxury of being less bad.SUSTAINABLEThe green sea of samenessIn the rush to be Sustai

6、nable,differentiation is getting lostLeading to a green sea of samenessReduce use of virgin plastic by 50%Unilever,P&G,Danone,AlibabaRecycled and/or bio-sourced plasticUnilever,PepsiCo,The Coca Cola Company,Nestl,Danone,LOreal,Carlsberg,Mondelez,Electrolux Group,AB InBev,AldiCollect and process plas