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1、 1WEAREMiQ.COMTHE FUTURE IS AVOD AND FASTHow TV viewing habits are changing and why marketers should include ad-supported platforms in their TV strategy.The TV landscape is changing and its no secret that Connected TV(CTV)is at the forefront of these changes.With over 67%of the UK households already

2、 owning a CTV and the average time spent consuming digital content on the rise,marketers need to find better ways to reach their linear TV audiences as they migrate to new platforms.If we look at the CTV landscape-BVOD,SVOD,AVOD,FAST-the latter two are seeing dramatic growth and adoption,especially

3、AVOD which INTRODUCTIONCONTENTSIntroductionpg 2The CTV ecosystem is changingpg 3AVOD and FAST are gaining momentumpg 4The cost of living crisis and its impact on CTV viewing habitspg 6The AVOD and FAST opportunity for marketerspg 7Conclusionpg 9About MiQ and Contact uspg 10WEAREMiQ.COM 2includes You

4、Tube.But why is that happening?Several reasons.Weve looked into how and why media consumption in the UK is changing to help brands and advertisers make better informed decisions surrounding their campaigns in 2023 and beyond.This ebook is the result of that research.Lets take a closer look at how th

5、e UK CTV ecosystem is changing,why AVOD and FAST are gaining popularity,and how the cost of living is impacting both viewers and advertisers.PIERRE DE LANNOY,Strategy Director,EMEA 2Broadcaster Video on Demand(BVOD):Subscription Video on Demand:Ad-supported Video on Demand(AVOD):Free Ad-supported St

6、reaming TV(FAST):To better understand the CTV ecosystem,lets take a look at the UK markets current situation.The most popular channels in each category include:Heres the important thing:only BVOD,AVOD and FAST are available to marketers.Linear TV has long been a fantastic distribution channel-it ena