Rob-Levine-2025CMS_MMC_Birdflu_PPTvFinal.pdf

1、Consumer Confidence in the Era of Avian InfluenzaWhy This MattersAwareness is high.Understanding isnt.Consumers see HPAI in the newsbut many misunderstand the actual risks.This confusion influences what they believe and how they shop.123Younger consumers are loyalbut more reactive.Where Chicken Stan

2、ds Todaysay chicken is their most-used proteinWORTH NOTING70%Gen Z75%Millennials71%Gen X58%Boomers68%Awareness Understanding74%31%say theyre“familiar”with HPAIare“very familiar”50%believe its easy to catch21%are“absolutely”worriedFamiliarity often breeds confusion,not clarity.of consumers think you

3、can get HPAI from cooked chicken Millennials are most likely to believe this is absolutely true at 19%Only 22%of consumers are confident this is falseof consumers believe you can get HPAI from cooked eggsConfusion Is Common41%50%zThe Source Really MattersSpoiler alertdespite the trust gap,younger co

4、nsumers still rely on social channels.Most trusted news sources:Government agencies like the USDA and CDC 55%trustPoultry industry 48%trustLeast trusted news source:Social media 28%trust 44%distrustBuying Behavior Is Changingof consumers have heard HPAI newshave changed behavior 55%of Gen Z 54%of mi

5、llennials67%37%Top changes:Buying lessSwitching stores and brandsHow Consumers Find Confidence What reassures consumers during outbreaks?Government regulations41%Scientific studies41%Industry protocols41%Extra certification/testing36%Better understanding of food risk36%Where We Communicate Is HugeGe

6、n ZMillennialsBaby Boomers Social media posts Video Infographics Step-by-step guides Social media posts Video Expert testimonials Email Government reportsIndustry Action ItemsDeliver the basics clearlyUse trusted validators(e.g.,USDA)Showdo