Avian-flu-panel-handout.pdf

1、Facts vs.Fear:How Consumers Are Navigating the Era of Avian InfluenzaInsights and Implications for the Poultry Industrymarriner marketinglet clarity define you.July 2025When it comes to avian influenza(HPAI),consumers are confused.Despite industry-wide safeguards and science-based assurances,misinfo

2、rmation is making its way into purchase decisions.This is especially true among younger,digitally connected shoppers who are also among the most engaged and influential.To see where consumer confidence stands today and how marketing and communications can clear the path forward,Marriner Marketing su

3、rveyed 1,000 grocery shoppers who regularly purchase chicken.This report highlights what consumers know,what they dont and what theyre ultimately seeking.More importantly,it outlines how the industry can respondclearly,confidently and crediblyto protect trust and maintain demand.Facts vs.Fear:How Co

4、nsumers Are Navigating the Era of Avian Influenzamarriner marketinglet clarity define you.How Consumers Are Navigating the Era of Avian InfluenzaUnsure of the Landscape74%of consumers say theyre“familiar”with HPAI.But that familiarity is surface-level,with only 31%saying theyre“very familiar.”Despit

5、e general awareness of the virus,consumers are confused about which foods can be affected.19%of Gen Z and 15%of millennials wrongly assume fruits and vegetables can be affected.The worry is real.So who says theyre“very familiar”?Worth Notingsay chickensay dairysay eggssay beefsay turkeysay porkMille

6、nnials are most likely to say theyre“very familiar”at.41%Baby boomers are least likely to say theyre“very familiar”at.19%Among all income groups,high-income households are more likely to say theyre“very familiar”at.47%71%26%70%16%38%13%Key takeaway:Familiarity understanding.Concern about personal tr