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1、WHY YOU NEED DEVICE DETECTION FOR VIDEO ADVERTISINGAPRIL 2019HOW A DEVICE DETECTION SOLUTION CAN SUPERCHARGE YOUR VIDEO ADVERTISING TARGETING AND ANALYTICSDevice Detection for Video Advertising-April 20192THE MOBILE VIDEO LANDSCAPEVideo as an online trend is not new,but there is no doubt that video

2、consumption on the web has skyrocketed.Time spent watching video is growing rapidly.Consider the following numbers to get an idea of just how big video has become:75%of mobile traffic will be video by 2020-Cisco YouTube users watch more than 3.25 billion hours of video each month,with an average vie

3、wing session of 40 minutes(up 50%YOY)93%of video views on Twitter happen on mobile Twitter Video is easily the best performing content type on FacebookNot only is video consumption big,major players are doubling down on their investments in long-form video:Apple($1B)Netflix($8B)Amazon($4B)HBO($2B)De

4、vice Detection for Video Advertising-April 20193WHATS FUELING VIDEO GROWTH?Some of the reasons for this explosive growth include:The smartphone revolutionSmartphone ownership is now widespread in many parts of the world,and devices are now available at a range of different price points.Improved cell

5、ular networksSince the emergence of 3G,4G and now 5G network bandwidth availability has increased on cellular networks enabling increased video consumption.Cheaper data plansData plans have become more affordable in most markets and what was the preserve of the business community in the early 2000s

6、is now accessible to all.Availability of Video Video platforms for sharing and consuming video have mushroomed along with their audiences-platforms like YouTube,Vimeo,and Twitch have monthly audiences in the hundreds of millions.Device Detection for Video Advertising-April 201942019 AND BEYONDAccord