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1、 2025 Nielsen Consumer LLC.All Rights Reserved.GERMANY ON PREMISE CONSUMER PULSE REPORTCGA by NIQ,July 2025 2025 Nielsen Consumer LLC.All Rights Reserved.Overall penetration decrease in drink led occasions and increase in food led occasionsOccasionality shifts during JulyStaying consistent with food

2、-led venuesIn July,we saw a visitation rate for drink led occasions of 50%,staying consistent for the last period and last July.Food led occasions have seen a similar trend with a slight increase to 90%As consumers are going out more to eat,ensuring a strong presence within food led occasions should

3、 help secure a steady revenue stream,thanks to steady visitation rates.Overall decrease in categories drunkThis period,we have seen a decrease in the amount of categories drunk,with only soft drinks making a gain versus the previous year.While this has affected all categories,schorle and wine have b

4、een most affected.Despite this,there are opportunities for cocktails with over a third of consumers trying this new categoryWhile consumers are purchasing less categories,they are open to experimentation making it the ideal time to research new products and meet consumers changing needs in demand.Vi

5、sitation ratesOverall consumers are going out more frequently this July,increasing by+3pp.A shift in visitation towards Saturdays and away from Fridays can be seen,whilst Gen Z over indexes+13pp in mid afternoon visits.With shifting trends in visitation frequency,the question now is what incentives

6、are needed to encourage consumers to go out more frequently and convert them from monthly to weekly visitorsTrended metrics 2025 Nielsen Consumer LLC.All Rights Reserved.Consumers show strong openness to discovering new products and engaging with brand activations at music eventsMusic Events as a St