消费品行业报告-PDF版

Co.media：2018年美国线上消费者行为报告（31页）.pdf

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2018-12-01 31页 5星级

微博数据中心：2018中国时尚美妆热点趋势报告（61页）.pdf

护肤“成分党”崛起，相关化学原料护肤成分讨论热度提升伴随着中国美妆消费者美妆知识普及度的提高和对美妆消费的日趋理性化，原本生涩难懂的化学名词成为社交平台讨论的热门词汇，在2018年下半年有了爆发式的增.

2018-12-01 61页 5星级

美好新消费：2018中国食品饮料行业品牌年轻化研究报告(50页).pdf

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2018-12-01 50页 5星级

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2018-12-01 32页 5星级

中国食品土畜进出口商会：2018年中国进口食品行业报告（81页）.pdf

2013 年12 月，世贸组织巴厘部妖级会议上通过了 贸易便利化协定。2014 年11月底，世贸组织通过高关议定书，交由各成员履行国内核准程序。经国务院批准，我国于 2015 年9 月 4曰向世贸组织.

2018-12-01 81页 5星级

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2016年，中国人均葡萄酒消费量仅为1.3升，与法国、意大利、德国有很大差距，也低于全球平均水平。中国葡萄酒消费还有很大的发展空间。在传统渠道，进口葡萄酒已占据了国内大卖场49%的市场空间。在电商渠道.

2018-12-01 24页 5星级

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GoPro 作为全球第一家上市的运动相机公司，在全球运动相机市场拥有接近 50%的市占率，公司在各个方面都是行业的领头羊。在本章中，我们尝试从 GoPro 的商业模式和发展布局入手，在总结世界上最优秀.

2018-12-01 25页 5星级

世界黄金协会：2018中国黄金市场未来发展方向建议报告（18页）.pdf

黄金市场基础设施中国的黄金市场基础设施状况良好。上海黄金交易所无论是在国内还是国际上都是顶尖交易所，上海期货交易所受中国证监会监管，而中国证监会正按照证券委员会国际组织(IOSCO)的原则，率先推出中.

2018-12-01 18页 5星级

车智宝&脉脉数据研究院：2018职场人群换车需求分析报告（28页）.pdf

汽车贷款政策完善，职场人群逐渐能够花着未来的钱享受现在的生活目前职场人群在购车中有68%的用户选择全款购车，32%的用户会贷款购车。社会消费升级的背景下，以及90后群体不断步入职场，提前消费的理念普及.

2018-12-01 28页 5星级

2018中国咖啡行业洞察：市场消费趋势及品类研究（28页）.pdf

2010年喜士多在华东地区推出了现磨咖啡服务，之后罗森(2012年)、全家(2014年)等便利店纷纷入场。 以中国内地市场份额最高的便利店全家为例，它在2016年卖出了约1000万杯咖啡，同比增长1.

2018-12-01 28页 5星级

亚翔航空：亚太地区飞行培训学校报告2018(62页).pdf

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2018-12-01 62页 5星级

British Council：2018年中国家庭子女教育与国际化人才培养研究报告(42页).pdf

2018 年中国家庭子女教育与国际 化人才培养研究报告 2 从孟母三迁到悬梁刺股，重视教育是中国人的文化传统。 同时 ， 中国家庭重视教育又受到多 方面现实因素的影响。 一方面，教育的价值在过去几十年.

2018-12-01 42页 5星级

360推广：2018年360用户品牌消费白皮书（121页）.pdf

中国消费者对服饰消费的需求由浅入深，从追求品质到崇尚品牌服装业加速品牌化进程，“无品牌”将逐步被淘汰目前服装行业竞争激烈、迭代快速，市场高度分散，品牌实现规模化增长的难度较大快时尚品牌经历过去的高增长.

2018-12-01 121页 5星级

生意参谋：2018雅顿-身体护理品类趋势研究消费（52页）.pdf

消费者结构-消费偏好-价格相对于其它类型消费者，品类老客和回流客更容易购买高档价位段(200-300元和300元以上)的身体护理产品。新客更愿意从中档价位的产品开始尝试。品类的流失客的消费多集中在大众.

2018-12-01 52页 5星级

GSMA：2018年欧洲移动经济报告（英文版）(46页).pdf

Copyright 2018 GSM Association Europe The Mobile Economy 2018 The GSMA represents the interests of m.

2018-12-01 46页 5星级

Nielsen：2018年联网消费者调查报告（英文版）(19页).pdf

CONNECTED COMMERCE Copyright 2018 The Nielsen Company (US), LLC. Confidential and proprietary. Do no.

2018-12-01 19页 5星级

桃李资本：2018上半年教育行业融资并购报告(25页).pdf

2018上半年教育行业融资并购报告 2018.5.28 目录 1 一级市场投融资概况 融资事件、融资规模、细分行业融资、投资人投资案例 2 二级市场A股并购概况 并购事件、并购规模、细分行业并购、估值.

2018-12-01 25页 5星级

睿艺：2018年少儿素质教育投融资报告(33页).pdf

讲师信息投研投行投资20182018年少儿素质教育年少儿素质教育投融资报告投融资报告多鲸资本多鲸资本 睿艺睿艺 联合联合发布发布20182018年年1212月月目录/CONTENTS素质教育的定义与分.

2018-12-01 33页 5星级

Tofugear：2018年亚洲网络消费者报告(英文版)(52页).pdf

CONTENTS 2 FOREWORD 3 RAKUTEN INSIGHT VIEWPOINT 4 GENERATIONS AT A GLANCE 6 SURVEY SCOPE 9 REIMAGINING THE STORE EXPERIENCE 16 ONLINE PURCHASING BEHAVIOUR 23 ONLINE MARKETPLACES THE NEW REALITY 28 A MOBILE CONSUMER 36 SWITCHING CHANNELS 41 LOYALTY IN THE AGE OF THE EMPOWERED CONSUMER 2 THE DIGITAL CONSUMER IN ASIA 2018 Not a day goes by without a headline on how millennials and Gen Z consumers are radically different from their predecessors. Yet, these are all too often focused on shoppers in the West, with an Asian perspective distinctly lacking. This is why Tofugear has embarked on this research study. In partnership with Rakuten Insight, we surveyed 6,000 consumers across 12 markets in Asia to bring a comprehensive analysis of the shopping habits of todays connected consumer be that online, in stores or through online marketplaces. PHILIP WIGGENRAAD HEAD OF RESEARCH TOFUGEAR Does the Asian consumer actually exist? Brands are constantly adapting and localising their offerings and services to different markets in the region this is understandable given the diverse cultural backgrounds, income levels and intricacies of each country. There is plenty of evidence of these differences, however, our survey also uncovers a number of commonalities that retailers operating across the region should take heed of: 1. Ecommerce takes the lead The majority of shoppers in Asia prefer to shop online rather than in stores, although the extent of this varies by country. While millennials were most in favour of ecommerce, Gen Z consumers also lean towards the online channel. Physical retailers expecting a resurgence of the store driven by this younger generation therefore, think twice and look at ways to make their stores relevant in the omnichannel age. 2. Focus on experience Consumers mainly turn to ecommerce for lower prices, which underlines why bricks and mortar retailers should not try and compete on price and focus on other points of difference. For consumers in Asia, the main appeal of the store is to see products in real life. Experience is less of a driver, suggesting that retailers are not yet capitalising on the inherent strengths of a physical presence, including face-to-face contact, brand education and the ability to offer immersive experiences. 3. Second chances are rare The perils of not meeting customer expectations are highlighted by the sobering statistic that two in three shoppers will no longer shop with a retailer after just one poor customer experience. The connected consumer in Asia is empowered and not afraid to look elsewhere when their needs are not met. Retailers need to understand that they often only have one chance to get it right. Customer expectations have changed dramatically over the last few years. We expect that this report will offer valuable insight into the shopping habits of consumers in Asia and will help drive forward your business in the region. I would like to extend a thank you to all our partners in this project Rakuten Insight, Jing Daily, Microsoft Hong Kong, Inside Retail and Apparelnews through which this research would otherwise not have been possible. FOREWORD 3 The growth of ecommerce in Asia is currently unparalleled. One only needs to look at the sales extravaganza that is Singles Day in China and how mobile is the device of choice, to understand the sort of opportunities there are out there for brands and marketers. However, Asia is a diverse and fragmented collection of countries, often with very localised opportunities and challenges. This makes it difficult for global brands to find a one-size-fits-all solution. Rakuten Insight, as Tofugears partner in this report, provided 6,000 respondents across 12 Asian markets from our industry leading research panels to try to answer some of the burning questions that retailers and brands may have. This report offers a comprehensive guide on Asian shoppers behaviours, preferences, interests and concerns about both online and in-store shopping. Despite the diversity of each country, there are common unmet needs across all the markets in both ecommerce and bricks-and- mortar channels, which could be turned into great market opportunities. Regardless of the different devices or channels that Asian shoppers choose, they all share practical expectations in their shopping journey such as convenience and immediacy not to mention competitive prices. While Rakuten was founded as an online marketplace, we have since branched out into financial services, communications, media and other services around the world. This has allowed us to see the potential that physical retail can offer, particularly those that embrace digital innovation as a way to enhance the customer experience and engage with a new generation of shoppers. The findings from this report reflect an ongoing shift in online and in-store purchasing behaviours. Consumers will continue to embrace digital technologies while also demanding a fully integrated shopping experience. We believe there is a clear opportunity for retailers to build meaningful relationships with their customers by adopting an omnichannel approach. AYAZ AKHTAR REGIONAL HEAD, GREATER CHINA RAKUTEN INSIGHT GLOBAL RAKUTEN INSIGHT VIEWPOINT 4 THE DIGITAL CONSUMER IN ASIA 2018 GENERATIONS AT A GLANCE 5 6 THE DIGITAL CONSUMER IN ASIA 2018 SURVEY SCOPE Tofugear, in partnership with Rakuten Insight, conducted a study to understand the online and offline shopping habits of consumers across multiple generations. A survey was carried out among 6,000 consumers in 12 Asian countries in August 2018. The three generations used in this report are defined as Gen Z, Millennials and Gen X. As this was a study into consumer purchasing behaviour, only Gen Z consumers that were at least 16 years of age in 2018 were asked to take part. Gen Z consumers younger than that would typically have less freedom to make their own purchasing decisions. Percentages presented in this report may not add up to 100% due to rounding. 7 8 THE DIGITAL CONSUMER IN ASIA 2018 9 REIMAGINING THE STORE EXPERIENCE A physical presence still makes sense, but what do Asias digital consumers want when it comes to the store experience? KEY FINDINGS Across Asia, there is a slight preference for shopping online over in-store, although this masks considerable variations by country Service-related features such as personalisation and consultations are not as important as expected, but retailers in Asia are not yet consistently delivering a positive customer experience in these areas Inadequate stock and poor customer service such as long checkout queues are major frustrations, undermining the inherent advantages of the store Millennials are most receptive to pop-up stores, while appetite to engage with new store technologies such as smart mirrors is highest among Gen Z For several years now, the death of the store has been proclaimed. Around the world, retailers that have built up vast store networks are in the process of downscaling as they adjust to the new reality of a connected consumer: a shopper who is increasingly favouring the online channel. While many of the current headlines focus on the US and Europe, retailers in Asia should be equally wary of the disruption that etail giants such as Alibaba and Amazon can bring to their business. It is undeniable that consumer appetite for ecommerce varies widely across the 12 markets covered in this research. 10 THE DIGITAL CONSUMER IN ASIA 2018 PREFER ONLINE SHOPPING OVER STORES FREQUENCY OF SHOPPING AT SINGLE BRAND VS MULTI-BRAND STORES CHINA OVERWHELMINGLY PREFERS ONLINE The online channel is in different stages of development across the region and this is reflected in the responses to the survey. Consumers were asked if they preferred shopping online or in stores. Overall, 59% of consumers in Asia favoured the online channel over stores, but there were considerable differences between markets. Perhaps unsurprisingly, given the scale and convenience of online platforms like Tmall, Taobao and JD.com, the vast majority of Chinese consumers (88%) prefer online over in-store shopping. In second place is India, where three-quarters of consumers chose online. At the lower end of the scale is the Philippines, where only two in five shoppers have a preference for ecommerce. This is perhaps reflective of the logistical challenges that online retailers face in reaching consumers outside of the countrys main urban areas. However, it is also true that malls in the Philippines still serve as a social hub of activity and as such, continue to see considerable levels of footfall. The low popularity of online shopping in Hong Kong and Singapore is striking and confirmed by this survey. Both markets had a broadly even split between their preferences for online or stores, which is to be expected when you take into account the large square footage of mall space in these markets as well as the close proximity of consumers to these retail facilities. SINGLE BRAND VERSUS MULTI-BRAND Consumers were asked about the frequency of shopping at single brand stores such as Zara and multi-brand retailers like department stores. Overall, it can be said that consumers shopped slightly more frequently at multi-brand retailers than single brands. 11 FREQUENCY OF USING POP-UPS Of course, there is something to be said for the convenience of buying from retailers where there is much more choice in terms of brands and the product offer. However, the flipside is that these businesses will be in direct competition with the likes of Amazon and Zalora. While multi-brand stores may appeal to consumers today, the question is whether this will remain the case in the medium and longer term. Indeed, it can be argued that physical stores are an excellent way for single brand retailers to tell their brand story and build a community around their store. This may prove much more difficult for multi-brand businesses. POP-UPS RESONATE MOST WITH MILLENNIALS Pop-up stores have become a powerful way for retailers to test out new customer-facing technologies in high traffic locations at a relatively low cost. In a previous survey conducted by Tofugear among digital retail executives in Asia, it was found that one in three retailers in the region is looking to invest in pop-up store solutions over the next year. Consumers in Asia are receptive to such formats, with over 40% of respondents admitting that they shop at pop-ups at least occasionally. However, the data reveals that millennials are the demographic group that has the highest propensity to shop at these formats, while Gen X and Gen Z show very similar levels of interest in pop-ups. This provides valuable insight for retailers who are considering venturing into pop-ups. The question they would need to ask is: will a pop-up store reach the desired level of engagement if the aim is to appeal to non-millennial demographics? Chanel used its Coco Game Center pop-up in Hong Kong to engage with a younger generation of shoppers by using gamification aspects 12 THE DIGITAL CONSUMER IN ASIA 2018 WHY SHOP IN STORES THE APPEAL OF THE STORE There will always be demand for physical retailing, but many retailers have begun to make their stores increasingly experiential in order to remain relevant for the connected consumer. But why do shoppers in Asia want to visit stores? The survey points to two main reasons: convenience and the ability to see and touch products. Convenience is a broad category that can mean the location of a store, for instance close to a consumers home, to the immediacy of being able to buy a product then and there. Until fulfilment speeds are stepped up considerably across Asia, for example through same day delivery services, convenience is an advantage that store retailers have over their online counterparts. Of nearly equal importance is the ability to see products in real life, particularly when it comes to more expensive purchases. Even online retailers have begun to realise the importance of having a physical presence for these reasons. Some examples are fashion marketplace Zaloras use of pop-ups in the Philippines or the acquisition of Chinese mall operator Intime by Alibaba. Nearly two-thirds of consumers also demand an omnichannel approach when they visit a store. If a product is out of stock, they want to be able to order that item from another store or from the online channel. An example of a retailer taking such an approach is electronics and furniture retailer Courts in Singapore. Earlier in 2018, Courts unveiled a new megastore that leverages its investment in real-time inventory management systems and a new ecommerce platform. It allows customers to see what stock is available immediately, but can also arrange pick up from other stores or even ship-from-store. These are the types of initiatives that other retailers should also consider if they are to meet consumers needs. An interesting finding from the survey is that service-oriented factors such as face-to-face contact, personalised recommendations and consultations are less important to consumers. These are areas where stores are generally expected to outshine their online rivals. However, it could be argued that many retailers in Asia are not yet delivering on these areas, hence it does not have a big impact on shoppers preferences. 13 TOP FRUSTRATIONS WHEN SHOPPING IN STORES WHAT FRUSTRATES CONSUMERS? Every retailer knows the importance of delivering on customer experience, but consumers still face a number of frustrations when visiting a store. The most frequently mentioned inconvenience was a desired product being out of stock in stores, which was cited by two-thirds of all consumers in Asia. This suggests that retailers should ideally invest in systems that would prevent such disappointment, for instance, by allowing consumers to check the stock position of a particular store through the website or by investing in more sophisticated forecasting systems. Other major frustrations include customer service issues such as long checkout queues and poor quality of service from staff. For instance, Asian shoppers are known to dislike store staff following them around. One of the main benefits that the store has over the online channel is of course the human element, but retailers should be mindful of how this can also become a pain point if they do not provide adequate staffing levels or training. Many retailers have begun to make their stores increasingly experiential in order to remain relevant for todays demanding consumers 14 THE DIGITAL CONSUMER IN ASIA 2018 PERCENTAGE OF CONSUMERS WHO ARE WILLING TO USE IN-STORE TECHNOLOGIES STORE TECHNOLOGY SHOULD BE AN ENABLER All too frequently retailers invest in digital initiatives because they want to keep up with their competitors or feel it is something they must do to con

2018-12-01 52页 5星级

亲宝宝：2018新时代年轻宝爸宝妈育儿行为&消费洞察报告（36页）.pdf

年轻宝妈的母婴类消费向尿片洗护与奶粉辅食等刚需品类上倾斜在尿片洗护、奶粉辅食等必不可少的母婴品类上，年轻宝妈的消费占比有所提升。辅食可以为宝宝补充多种营养，并且让宝宝习惯多种口味，避免成长过程中出现偏.

2018-12-01 36页 5星级