3261 - 打造你的影响力：科技专家如何通过高影响力演讲树立权威.pdf

1、Engineer Your InfluenceHOW TECH EXPERTS BUILD AUTHORITY THROUGH HIGH IMPACT PRESENTATIONSPRESENTING IS COMMUNICATINGEXECUTIVES SAY COMMUNICATION SKILLS ARE MORE IMPORTANT THAN TECHNICAL SKILLSC-Suite ExecutivesTeam LeadersManagersFoundersOwnersEngineersConsultantsChannel ManagersAnalystsWHO IS THIS

2、FORSubject Matter Experts Customer Success ManagersTech Entrepreneurs Technical LeadersVARsMSPsDevelopersR&D TeamsBasically Anyone and Everyone!BIGGEST SKILLS GAP IS IN BEHAVIORAL SKILLS LIKE PERSUASION&COMMUNICATIONGLOBAL EXECUTIVE SURVEYEXECUTIVES SAY COMMUNICATION SKILLS ARE MORE IMPORTANT THAN T

3、ECHNICAL SKILLS*Oak Innovation&PeopleGoal-Lost Revenue&Opportunities-Delayed Projects&Higher Costs-Missed Funding or Promotions-Talent Drain-Erosion of Trust-+COST OF BAD COMMUNICATIONWE NOW LIVE IN A“GREAT PRESENTATIONS DONT JUST SHARE INFORMATION-THEY CREATE MOVEMENT”THOSE WHO FRAMEWORKFounder of

4、Growth Focus PartnershipsBuild Client Acquisition Engines using Webinars,Presentations&PodcastsBest Selling Author in Business Category Generated over$110m in RevenueFeatured on CNBC,WSJ,Entrepreneur,Business Insider Your IBM TechXchange Speaker Coach FRAMEWORK A-Attention&Audience P-Problem E-Educa

5、tion X-eXecutionAPEXSTART WITH THE END IN MINDA great presentation doesnt end with“Any Questions”?CLOSE WITH AUTHORITY&CLARITYeXecution“Lets launch a 60-day pilot in one business unit-We can start planning by Friday”Clear,Actionable&Easy to Say YES.CALL ACTION EXAMPLEThe goal isnt applause-its movem

6、entAlways end with a next step that turns your insights into action.ACTION IS THE MEASURE OF SUCCESSAre you worthlistening to?CAPTURE THEIR ATTENTION IN 60 SECSAttentionSTARTLING DATA-“EVERY MINUTE OF DOWNTIME COSTS$17,000!”CLIENT STORY-“LAST YEAR A FORTUNE 50