1249 - 有效报道 - 运用新闻技巧产生实际影响.pdf

1、PublicOrlando,FLOctober 69IBM TechXchange 2025Explore.Build.Launch.Session 1249Jim HorneLowes Companies,I Effective ReportingMake Sure You Tell the StoryPublicAbstract2IBM TechXchange|2025 IBM CorporationAll reporting is not created equal.It is not enough simply to publish data;you must make sure wh

2、at you publish has meaning.Newspapers have been doing this for centuries.The concepts of Who,What,When,Where,Why and How are as valid in technical and management reporting as they are in journalism.This paper will explore using those ideas to help make your reporting as effective as possible.PublicA

3、 bit about me and the graphs used here3IBM TechXchange|2025 IBM CorporationI am a 40/64/100/1000000 years old(pick your favorite base)mainframe capacity planner,performance analyst and recovering systems programmer with over 40 years experience.Most of the examples used are from the mainframe world

4、and may be dated.This is not because I am biased against new technologies and new ways of reporting,but rather because they illustrate the points I am trying to make,and they dont happen all the time.Thank goodness PublicRules of Journalism4IBM TechXchange|2025 IBM CorporationWhoWhatWhereWhenWhyHowP

5、ublicEffective Reporting5IBM TechXchange|2025 IBM CorporationWHOWHOPublicWho is the audience?6PublicEffective Reporting7IBM TechXchange|2025 IBM CorporationWHO is the audience?WHATWHATPublicWhat happened?8012345678ABCDPublicWhat happened?9012345678ABCDPublicWhat happened?100123456789ABCDPublicEffect

6、ive Reporting11IBM TechXchange|2025 IBM CorporationWHO is the audience?WHAT happened?WHEREWHEREPublicWhere did it take place?12PublicWhere did it take place?13PublicEffective Reporting14IBM TechXchange|2025 IBM CorporationWHO is the audience?WHAT happened?WHERE did it take place?