消费者对更佳抗衰老趋势的期望：从抗衰老护肤转向以健康为中心的护肤.pdf

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1、S H I F T I N GF R O M:A N T I-A G I N GT O W E L L N E S S-C E N T R I CS K I N C A R EB Y,T U M I S I W O K UT H E S H I F T I N P E R S P E C T I V E12345C U L T U R A L A N D C O N S U M E R E V O L U T I O NH O W B R A N D S C A N R E S O N A T E I N G R E D I E N T I N N O V A T I O NC A S E S

2、 T U D Y:D O V EA G E N D A1/T H E S H I F T I NP E R S P E C T I V E:The Shift in Perspective:Language and Expectations“Anti-aging”vs“Pro-aging”from Corrective to Preventative care.Rise of wellness as a lifestyle and skincare driversThe industry is moving away from simply reducing wrinkles or rever

3、sing ageing signs.New focus:Long-term skin health,prevention,resilience,and radiance at every stage of life.“Well-ageing”emphasises vitality,self-care,and a holistic approach to ageing ratherthan combatting it.2/C U L T U R A LA N DC O N S U M E RE V O L U T I O NLooking into Cultural and Consumer E

4、volution Generational shift:Millennials&Gen Z rejecting shame-based beauty narrativesThe empowered older consumer:Looking for product performance+self-careBetter-Aging as a Mindset:Focus on prevention,resilience,and longevity Influence of biohacking,and ancient wellness traditions3/I N G R E D I E N

5、 TI N N O V A T I O N Traditional Anti-Aging Heroes:Retinol,peptides,antioxidantsstill relevant,but repositionedNext-Gen Wellness Ingredients:Ancient herbs rebranded:Adaptogens(e.g.ashwagandha,ginseng):for stress response and skin balance Probiotics and microbiome-friendly activesNAD+,exosomes:ingre

6、dients inspired by longevity scienceFrom Ingredients to Experiences Sensory textures,mood-enhancing formats,scent therapy5/H O W B R A N D SC A NR E A S O N A T E Move from“fixing flaws”to“supporting skin through lifes stages”Aligning skincare with broader wel