从数据到颠覆：美容行业最快团队的运作方式.pdf

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1、In-cosmetics Korea,July 3rd 2025,Seoul From Data to Disruption:How Beautys Fastest Teams Work“fast”What does mean in 2025?2Physical,interactive board at the heart of in-cosmetics Global 2025367 participantsDifferent company sizes Participants mainly from cosmetic brands&contract manufacturers3LIVING

2、 INFOGRAPHICMarket Research&Ideation Ingredient Discovery Formulation Regulatory Compliance Production&Supply Chain Marketing&Distribution 4The Stages of the Product Development JourneyAI at full potentialAI drives decisions,forecasts,automations across workflowsAI initiatedStructured data,AI being

3、tested mostly in isolated environmentsDigital&StructuredFit-for-purpose tools in place;structured,accessible dataDigital but DisconnectedTools like Excel used;data is unstructured and inconsistentStill ManualAnalog or siloed methods,minimal data capture5The Stages of Digital MaturityMost people plac

4、ed themselves somewhere in the“were using AI,but not to its full potential”zone.AI curiosity is high,but integration remains limitedmost activity centers on early use in Ideation,Ingredient Discovery,and Marketing.Backend functions like Formulation and Compliance lag,reflecting weak data foundations

5、 and reluctance to share critical informationSmall companies are actively experimenting,large companies tend to play it safe.6Identified PatternsHow do the beauty industrys fastest teams work?Lets take a closer look at real-world AI use cases in cosmetics and,where relevant,explore their intersectio

6、ns with biotech.78MARKET RESEARCH&IDEATIONChallengeKeeping pace with fast-changing beauty trendsAI Use CaseTrend Forecasting&Consumer Sentiment AnalysisExample:Eyva AI:Scans millions of products and pairs them with customer problems,social buzz,emerging brands,and new launchesReturn on Investment:25