浩华：2025年DACH地区（德国、奥地利、瑞士）酒店及连锁酒店市场研究报告（中译版）（34页）.pdf

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1、DACH Region Hotels&Chains Report 2025 October 2025 DACH Region Hotel&Chains Report 2025 Horwath HTL October 2025 3 Welcome It is my pleasure to welcome you to the 2025 edition of the DACH Hotels&Chains Report.The past year has highlighted both the challenges and the resilience of the DACH hospitalit

2、y sector.Germany and Austria have had to contend with sluggish growth,high energy costs,and persistent inflation,while broader geopolitical uncertainty from international trade tensions to the ongoing war in Ukraine continues to weigh on sentiment.Switzerland,by contrast,has remained comparatively s

3、table,supported by strong domestic demand and its position as a high-value global destination.These differing dynamics illustrate the complexity of the region but also underline its importance as one of Europes most resilient markets.Despite these pressures,tourism across the DACH region has reached

4、 a symbolic milestone:overnight stays in 2024 not only grew by 2.0%year-on-year but also surpassed pre-pandemic levels for the first time.This achievement confirms the enduring appeal of the regions cities,landscapes,and cultural offerings,and highlights the adaptability of businesses in responding

5、to shifting patterns of demand.At the same time,the structure of the hotel market is evolving rapidly.Branded hotels now account for more than a third of total room supply,with the largest cities Berlin,Munich,Vienna,Hamburg,and Frankfurt/Main concentrating the majority of chain capacity.Growth cont

6、inues to be strongest in the economy and upper midscale segments,reflecting both consumer price sensitivity and investor appetite for efficient,scalable models.Meanwhile,serviced apartments are gaining ground,offering modern products that bridge the gap between hotels and residential living.These sh