报告1-李明-2025年上半年中国汽车品牌保值率.pdf

1、分化加速 新能源浪潮中沉浮北京精真估信息技术有限公司数据部高级总监：李明暨2025上半年中国汽车保值率发布保值率计算方法与核心价值2023202520232025年年H1H1三年车龄保值率走势三年车龄保值率走势近三年近三年趋势趋势 下行下行 探底探底 弱企稳？弱企稳？62.6%62.9%61.5%62.1%62.5%62.3%62.6%61.3%61.6%61.7%62.1%60.9%59.5%60.6%59.4%59.4%58.5%57.8%54.2%51.8%51.8%52.0%52.4%52.3%52.4%52.4%52.6%52.8%53.3%52.1%45.0%48.0%51.0%5

2、4.0%57.0%60.0%63.0%66.0%23/0123/0223/0323/0423/0523/0623/0723/0823/0923/1023/1123/1224/0124/0224/0324/0424/0524/0624/0724/0824/0924/1024/1124/1225/0125/0225/0325/0425/0525/06各国别趋势 保值率承压国别国别一年保值率一年保值率二年保值率二年保值率三年保值率三年保值率对比对比20242024年年四年保值率四年保值率五年保值率五年保值率日系69.15%61.50%55.76%61.45%50.29%45.87%德系66.60%6

3、0.34%55.59%61.89%49.53%44.19%韩系62.05%55.27%50.62%55.68%45.25%40.77%自主68.10%57.08%49.97%57.60%45.22%39.29%法系60.55%51.89%49.75%50.05%39.17%34.17%美系67.84%58.03%49.15%54.03%43.42%37.18%自主品牌 梯队分化加速57.29%57.29%57.04%57.04%54.58%54.58%54.56%54.56%53.52%53.52%52.49%52.49%51.03%51.03%48.70%48.70%47.69%47.69%

4、47.22%47.22%广汽传祺坦克领克吉利汽车哈弗长安奇瑞荣威理想汽车名爵20252025上半年上半年 自主品牌自主品牌 三年保值率三年保值率 TOP10 TOP10合资厂商 阵营固化加剧20252025上半年上半年 合资厂商合资厂商 三年保值率三年保值率 TOP10 TOP1059.32%59.32%58.20%58.20%58.06%58.06%57.43%57.43%57.09%57.09%54.54%54.54%54.36%54.36%54.04%54.04%52.02%52.02%51.72%51.72%北京奔驰一汽丰田广汽本田东风本田广汽丰田上汽大众华晨宝马一汽-大众悦达起亚长安

5、福特纯电车型 快迭代 全覆盖 新主导20252025上半年上半年 纯电动纯电动 一年保值率一年保值率 TOP15 TOP1588.91%88.91%84.45%84.45%79.58%79.58%77.81%77.81%76.04%76.04%75.90%75.90%72.89%72.89%72.74%72.74%71.72%71.72%71.49%71.49%71.28%71.28%70.30%70.30%69.62%69.62%68.85%68.85%68.83%68.83%小米SU7问界M9理想MEGAModel XModel 3ZEEKR宏光海鸥smart精宝骏悦也Model Y五菱缤

6、果阿维塔12宋PLUS小鹏X9合资底蕴 自主创新排名排名品牌品牌车系车系三年保值率三年保值率1 1大众大众大众大众ID.3ID.342.39%42.39%2 2广汽集团广汽集团绎乐绎乐37.54%37.54%3 3大众大众宝来宝来纯电纯电33.94%33.94%4 4广汽集团广汽集团广汽丰田广汽丰田iA5iA533.64%33.64%5 5别克别克微蓝微蓝VELITEVELITE 6 6 纯电动纯电动32.65%32.65%20252025上半年上半年 合资合资 纯电动纯电动 紧凑型车紧凑型车 保值率保值率 TOP5 TOP5排名排名品牌品牌车系车系一年保值率一年保值率1 1比亚迪比亚迪海豹海