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1、How to improve productivity with practical applicationsof behavioural scienceDr Robert Murphy,Senior Research Officer and Behavioural Science Lead,Strategic Research and Evaluation Unit,Research&Development&Health Analytics Division,Department of Health.robert_murphyhealth.gov.ie6thFebruary 2025IGEE
2、SIrish Government Economic and Evaluation ServiceBody Level OneBody Level TwoBody Level ThreeBody Level FourBody Level Five2 An Roinn Slinte|Department of HealthOverview3 Areas in more detail10 Practical AreasDiscussion Paper Context&Behavioural Sciences RelevanceBody Level OneBody Level TwoBody Lev
3、el ThreeBody Level FourBody Level Five3 An Roinn Slinte|Department of HealthContextIn Ireland,outputs are growing but not as rapidly as inputsAcross the OECD the share of GDP on healthcare has doubled since the 1960s and it is projected to continue to increaseAs a result productivity has become a ma
4、jor priority Institutional supports through the Productivity&Saving Taskforce,and the new HSE,NPU The 2025 National Service Plan,CEO of the HSE has said“Our priority.must be a relentless focus on productivity and changed ways of working.”The new Programme for GovernmentBody Level OneBody Level TwoBo
5、dy Level ThreeBody Level FourBody Level Five4 An Roinn Slinte|Department of HealthBehavioural science and recognition Behavioural science is “the systematic analysis of the processes underlying human behaviour,through observation and experimentation(lab and field).”Insights from this type of work sh
6、ows that“Peoples behaviours can be adversely affected by factors often insufficiently taken into account in the design and implementation of policies,the organization of services or the behaviour of health workers.”The benefits of using behavioural and cultural insights(BCI)is now widely recognized