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1、2024 South African Influencer Benchmark ReportSouth Africa boasts around 75,000 influencers across various categories,with followings ranging from 1,500 to 10 million.Navigating this vast landscape requires a clear understanding of who to collaborate with.This guide simplifies the process of finding

2、 the right influencers and selecting them based on key metrics for your campaign.PrefaceInfluencer marketing remains a vital channel for brands,enhancing trust,awareness,and sales.To maximise results and achieve campaign goals,we must effectively collaborate with influencers.However,insights into th

3、e South African influencer market are limited,often focusing on campaigns rather than the influencers themselves.Understanding their dynamics and establishing benchmarks is crucial for evaluating campaign effectiveness in this context.IntroductionWe interviewed over 550 South African influencers to

4、gather insights on their work styles to develop a collaborative guide on how we can work together,and establish localised benchmarks for KPIs.OUR DATA SETInfluencer FindingsInfluencers span various content types and industries,with key sectors including?Fashion&Beauty:Predominantly in Johannesburg?F

5、ood&Lifestyle:Strong presence in Cape Town?Travel&Wellness:Popular among Durban influencers.This diversity enables brands to target specific niches aligned with their marketing goals.Instagram leads as the dominant platform,followed by TikTok and YouTube,highlighting a multi-platform engagement stra

6、tegy.The 3 largest categories for influencers surveyed were lifestyle,beauty and fashion making up 60.3%of the landscape.Industry SizesTravelComedyParentingAutoFoodFashionBeautyLifestyleTechMusicThese industries also account for the majority of influencer campaigns.Successful brand collaborations in