赞助方：Hightouch 利用人工智能赚取 6600 万美元：XP 如何利用 Databricks 和 Hightouch 彻底改变客户获取方式.pdf

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1、Earning$66 Million with AIHow XP Overhauled Customer Acquisition with Databricks and HightouchMarcelo DuarteForward-looking StatementThis presentation has been prepared for informational purposes only.The information set forth herein does not purport to be complete or contain all relevant informatio

2、n.Statements contained herein are made as of the date of this presentation unless stated otherwise.This presentation and the accompanying oral commentary may contain forward-looking statements.In some cases,forward-looking statements can be identified by terms such as“may”,“will”,“should”,“expects”,

3、“plans”,“anticipates”,“could”,“intends”,“projects”,“believes”,“estimates”,“predicts”,or“continue”,or the negative of these words or other similar terms or expressions that concern Databricks expectations,strategy,plans,or intentions.Forward-looking statements are based on information available at th

4、e time those statements are made and are inherently subject to risks and uncertainties that could cause actual results to differ materially from those expressed in or suggested by the forward-looking statements.Forward-looking statements should not be read as a guarantee of future performance or out

5、comes.Except as required by law,Databricks does not undertake any obligation to publicly update or revise any forward-looking statement,whether as a result of new information,future developments or otherwise.2Marcelo DuarteHead of Customer Acquisition and GrowthThe leading digital investment platfor

6、m in Latin AmericaHigh competition and cost of acquisition on digital advertising channelsShift in privacy regulations and ad platforms require first-party data ad strategyUnify data in DatabricksBuild AI models to predict account activationActivate customer segments and AI model to media platformsI