利用现代化数据基础设施打造个性化体验并提升参与度.pdf

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1、Personalizing Experiences and Improving Engagement with a Modernized Data InfrastructureSpeakersSav KhetanVP Product MarketingTealiumNarendra PandyaDistinguished EngineerWGU4Largest University in USA100%Onlinecompetency-based nonprofit Higher educationDiverse,working adultstudent baseWestern Governo

2、rs Universitys(WGU)mission is to change lives for the better by creating pathways to opportunity.To be the most student-centric university in the world.High need for real-time,personalized guidanceActive Students:202,878All time Grads:435,645Delayed Data&InsightsChallenges Before ModernizationSiloed

3、 SystemsOne-Size Fits All Engagement ModelsData JourneyData ArchitectureModern Stack:Tealium+DatabricksData Intelligence PlatformUse Case MaturitySimpleSuppressing paid ads from students and staffSkilledOptimizing messaging based on student journeySophisticatedEmbarking on the Student 360Journey9Stu

4、dent 360StatusWhat It MeansTriggered InterventionStudent on-time-progress is on track for the TermText,EmailStudent on-time-progress may hit or miss for the TermText,Email,Advisor OutreachStudent on-time-progress may miss the TermText Email,Advisor Outreach,Exam Coaching 10+15%Reduction in Drop Rate

5、5%Saved thru Ad Suppression+22%Application Rate+5%Increase in Very SatisfiedMeasurable OutcomesCertified single version of truthData literacy and governance as shared responsibility Push for Data as a productEncourage tool agnostic thinking Do this:Lessons LearnedAdvice to Other InstitutionsTreating

6、 AI like a tool Fragmented data sources and reportingVendor and AI lock-in Rigid and risk averse mindsetAvoid that:Q&A and CTAVisit the Tealium booth#522 or WGU site for detailsRequest a 1:1 architecture consultAsk questions liveScan to con