Snowplow Signals：在 Databricks 上赋能未来客户体验.pdf

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1、Forward-looking StatementThis presentation has been prepared for informational purposes only.The information set forth herein does not purport to be complete or contain all relevant information.Statements contained herein are made as of the date of this presentation unless stated otherwise.This pres

2、entation and the accompanying oral commentary may contain forward-looking statements.In some cases,forward-looking statements can be identified by terms such as“may”,“will”,“should”,“expects”,“plans”,“anticipates”,“could”,“intends”,“projects”,“believes”,“estimates”,“predicts”,or“continue”,or the neg

3、ative of these words or other similar terms or expressions that concern Databricks expectations,strategy,plans,or intentions.Forward-looking statements are based on information available at the time those statements are made and are inherently subject to risks and uncertainties that could cause actu

4、al results to differ materially from those expressed in or suggested by the forward-looking statements.Forward-looking statements should not be read as a guarantee of future performance or outcomes.Except as required by law,Databricks does not undertake any obligation to publicly update or revise an

5、y forward-looking statement,whether as a result of new information,future developments or otherwise.2Snowplow SignalsCustomer Perception for AI AgentsYali SassoonJune,2025Introducing Snowplow4Customer Data Infrastructure for DatabricksThe next Frontier for AI is Era of ExperienceCharacteristics of d

6、ata processing for the Experience Era AI:Real-worldTemporalUnbounded5Agents are going to learn directly from their interactions with customersAgents will turn the web upside down6This is a threat to brands across industriesAgents provide a curated experience a