AI 助力 Epsilon 的身份战略：Databricks 上的统一营销平台.pdf

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1、AI Powering Epsilons Identity Strategy Unified Marketing Platform on DatabricksGairik Chakraborty and Boaz SuperJune 20252D /t 5 9 .t 5 9 Overview Epsilon at a glance Identity at Epsilon Previous states and challenges Databricks migration story Architecture AI and Data Science for Marketing What is

2、next step Unified platform Q&A3 2023 Epsilon Data Management,LLC.All rights reserved.Proprietary and confidential.V-3.20.234Who we areEpsilon is a global technology,data and services company that the worlds leading brands use to harmonize consumer engagement across their paid,owned and earned channe

3、ls.The Epsilon PeopleCloud platform includes capabilities such as data,identity resolution,customer data platforms,clean rooms,digital media,retail media,site personalization,direct mail,loyalty,email marketing and measurement.2023 Epsilon Data Management,LLC.All rights reserved.Proprietary and conf

4、idential.Hello,Robert!9:47 am9:47 amHey,whatsup!Any deals going on?9:48 amCheck out our new items9:49 am9:48 am45 2024 Epsilon Data Management,LLC.All rights reserved.Proprietary and confidential.Epsilons value proposition Person-first marketingVIEW:Create a unified,comprehensive view of your univer

5、se of potential buyers.VISION:Craft a comprehensive vision to engage each individual that is both relevant in the moment and evolves across time.VOICE:Deliver an experience that is relevant for each individual at a point in time and across time.6Everything you need to build smarter marketingActivati

6、on PlatformsEpsilon DigitalDigital Media ad managementMessagingOwned channel activationRetail Media Onsite&offsite ad managementCustomer&Data PlatformsClean RoomAcquire high-value customersLoyaltyIncrease customer engagementCDPIncrease customer retention&SOWEpsilon DataConsumer&transaction level dat