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1、2025 Global Automotive Consumer StudyKey Findings:Global Focus MarketsJanuary 20252025 Global Automotive Consumer Study|Key Findings:Global Focus MarketsThe global automotive industry is undergoing a tremendous amount of change at an unprecedented pace.At the center of this change sits a consumer wi

2、th rapidly evolving expectations of the mobility experience.Brand loyalty is taking center stage as emerging manufacturers with strong value propositions threaten to disrupt the dominance of traditional players in many global markets.Electric vehicle sales momentum has slowed,but the longer-term nee

3、d to move toward zero-emission transportation remains clear.Software-defined vehicles are affecting every aspect of the automotive value chain,requiring manufacturers to reimagine how cars are designed,built,sold,and driven.Connected vehicle features and advanced driver assistance systems(ADAS)are m

4、aking mobility safer and more engaging.Artificial intelligence is powering an emerging generation of autonomous vehicle fleets,offering consumers new choices to move beyond personal ownership in favor of mobility-as-a-service(MaaS)solutions.At the same time,vehicle transaction prices have reached ne

5、w heights,exacerbated by pandemic-induced inventory shortages and supply chain shocks.This situation continues to impact cost-conscious consumers who are still digesting the negative effects of a prolonged period of high interest rates on their financial capacity.Manufacturers and suppliers are also

6、 facing operational headwinds as they struggle to reduce manufacturing cost and complexity.Some of whom are recognizing they cannot maintain their competitive momentum alone,signaling a new era of co-opetition to optimize limited resources for mutual benefit while lowering their risk exposure.In add