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1、Trends and Performance MetricsState of Influencer Marketing 20242025Updated:3 days agoViewsJohnny Mayhttp:/hafi.pro/janny_mayUpdated:3 days ago657 ViewsAmanda ColinsamandacolsUpdated:3 days agoViewsKatarina MalikatarinaaaUpdated:3 days ago809K FollowersJohnny MaymayjohnUpdated:3 days agoViewsKarina

2、BruskarycookingUpdated:3 days ago657 ViewsMedia kit Tanya_Khttp:/hafi.pro/tanya_k2024 marked a year of widespread adoption of AI technologies.Artificial Intelligence(AI)is revolutionizing influencer marketing.A significant 70.6%of marketers believe AI can outperform humans in key marketing tasks,and

3、 nearly 60%fear it could replace their roles.AI has played a hand in enhancing influencer discovery,content personalization,and performance analytics.Platforms like Meta are developing AI personas to assist users across text,images,and videos,fundamentally altering content creation and user interact

4、ions.Additionally,AI-driven tools like HypeAuditor are improving influencer fraud detection,further ensuring authentic engagements.DIGITAL IN:NEW CHALLENGES,NEW MILESTONESBrands are spending more on influencer marketing.The global influencer marketing industry is projected to grow from USD 19.8 bill

5、ion in 2024 to USD 31.2 billion by 2027.This growth is indicative of brands increasing confidence in influencer partnerships as a means to drive engagement and sales.However,economic uncertainties have prompted brands to consider expenditures more carefully.This has led to a heightened focus on perf

6、ormance metrics,with brands prioritizing return on investment(ROI)and conversions over brand awareness alone.Popular collaboration methods include sponsored posts,user-generated content,gifting,and affiliate marketing.Notably,64%of marketers have worked with micro-influencers,recognizing their highe