皮尔法伯的成功故事：数据收集、高级个性化和引人入胜的客户体验.pdf

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1、Pierre Fabre success storyData collection,personalisation&customer engagementQUENTIN PAQUOT,CEO AT QUALIFIOAbout Pierre Fabre10,000employees11brands43implementations130countries2.83billion in revenue“With our BtoBtoC model,we do not have direct access to our end consumers purchases,so collecting inf

2、ormation is important at all levels.”Anne-Claire Lallemand,Head of B2C CRMPierre Fabre123COLLECTION OF QUALIFIED DATAEnrich the centralised CRM(Salesforce)for all brands,enabling a better understanding of consumer needs and challenges.PERSONALISATIONAdapt the messaging based on the product range and

3、 the specific challenges of the consumers.GLOBAL STRATEGYDevelop campaign models that are adaptable to each brand while preserving their uniqueness and expertise.Marketing objectivesThe solution?First-and zero-party datainteractive campaignsCreatedata on multiple channelsCollectyour engaged customer

4、sEnrichUsing interactive and gamified experiences to collect data,understand their customers and boost engagement.Why Qualifio?With Qualifio,they can:collect first-party and zero-party dataeasily use our platform,no technical skills neededchoisir parmi plus de 50 formats interactifs integrate our pl

5、atform with your tools,no data silosbe GDPR compliant&transparentPierre Fabre needs:actionable datato stay agileto stand outintegrated dataprivacy law compliancePierre Fabre&Qualifio600+campaigns created since 20196brands16countries included120usersKey strengthsPierre Fabre&QualifioDiagnosticsDiagno

6、stics conducted for various issues and brands with personalised results based on responses,including redirection to a product page.A dedicated tab directly on the website An email with the diagnostic sent and configured via the platform Collected data is pushed in real-time to Salesforce(new profile