利用内容中心加速市场发展.pdf

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1、Accelerating Market Development with Content Hubs MATEUSZ BIENIEKThank you!Go-To-Market AccelerationMulti-site setupQuick creation of site for new regionsSwift and reliable Content ManagementOpen for regional customizationTeamsCareers opportunitiesProduct ShowcasesEventsCampaignsIn Ibexa DXPApproach

2、#1All sites are based on a single shared Content TreeThe region determines Translation of Content loadedWorks well for simpler projects,butNot meeting all requirementsClosed for uniquityLess visibility with multiple regionsShared Content TreeApproach#2Single Content tree duplicated for each regionEa

3、ch region has its own copy of the Content TreeRegions Sites can be tailored for specific Markets,butFar from ideal solution:Multiple copies of a single content very hard to manageExtra work for editors,information is scatteredDuplication of content can have a negative impact on the following:Project

4、s performanceDatabase sizeSearch serviceSEO(canonical links)Duplicated Content TreesSolutionBest of two worldsWhat is a Content Hub?Quickly create pages for new MarketsMultiple Content trees,butFull support for tailored regional SitesContent is not duplicated!Every content exists in only one placeChanges instantly propagated across all sitesLess work for editors,marketers,and content managersBetter efficiency and better resource managementContent HubsFaster Go-To-MarketDemoQ&AThank you!