Sojern：2025年旅游胜地营销报告：全球旅游胜地数字营销概览（中译版）（52页）.pdf

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1、State of Destination Marketing 2025A global overview of the state of digital marketing for destinations in 2025.The State of Destination Marketing 20252TABLE OF CONTENTSTable of ContentsWhat Our Research Revealed.9C H A P T E R T WOThe State of Destination Marketing Today.3C H A P T E R O N EChallen

2、ges in Digital Marketing.13C H A P T E R T H R E EOpportunities Today&in the Future.22C H A P T E R FO U RThe Road Ahead.44C H A P T E R FI V EAbout the Study.46A P P E N D I XThe State of Destination Marketing 20253THE STATE OF DESTINATION MARKETING TODAYThe State of Destination Marketing TodayCH A

3、PTE R 1In this chapter,well uncover the exciting transformation happening in destination marketing.Today,its no longer just about promoting attractionsits about reimagining how destinations engage with travelers and contribute to their communities.Leading destination marketing organizations(DMOs)are

4、 embracing bold strategies to balance visitor satisfaction,economic growth,and local well-being.The State of Destination Marketing 2025CHAPTER NAME4D M O P E R S PE C TIVEMarketing Director at the Netherlands Board of Tourism&ConventionsCharel van Dam“By 2030,UNWTO predicts the Netherlands will see

5、60 million domestic and international visits.For a country of just 18 million people,thats overwhelming.How do we manage this?This realization shifted our focus from quantity to quality.And while many destinations talk about quality tourism,for us,it means asking what tourism needs to do to truly be

6、nefit our country.Our ultimate goal is simple:by 2030,tourism should benefit every Dutch citizen.”Destination marketing is undergoing a major transformation.Traditional approaches of widely promoting top attractions are being replaced by more sophisticated strategies as DMOs take on the role of dest