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1、on the How can auto manufacturers provide a superior in-car voice experience Voice go 2Voice on the go Introduction Our research, “Smart Talk: How organizations and consumers are embracing voice and chat assistants,” has shown that consumers and organizations alike consider these assistants to be cr

2、ucial for customer engagement.1 The automotive industry has history when it comes to voice-controlled systems. They were in cars a decade before Amazon launched Alexa while Amazon launched Alexa in 2014, Honda already offered a voice-driven navigation system in 2004.2 Over the years, these in-car as

3、sistants have started performing a variety of tasks from playing music to making phone calls, from providing navigation directions to placing orders. Today, consumers can use voice commands to warm up their cars before leaving the house, to open their garage doors, or even to turn off their car engi

4、nes. In-car assistants are becoming smarter and automotive companies are making enormous efforts to deliver a platform that provides an experience akin to natural speech. The use of in-car assistants has been accelerated by the advent of systems such as Alexa and Siri. Automakers today can choose fr

5、om a host of platforms from big tech providers such as Echo Auto, Apple Carplay, Android Auto, to voice-service providers such as Cerences “Dragon Drive,”3 and SoundHounds “Houndify,” among others. But while there are many platforms, are consumers satisfied with their experience? What are their pref

6、erences and what are the common in-car assistant use cases? Would delivering smooth and seamless integration across voice assistants benefit automotive organizations? How should these organizations go about delivering a superior consumer experience? To better understand consumer preferences and the