2024年户外市场现状发展报告.pdf

1、2023,OUTDOOR INDUSTRY ASSOCIATION.All rights reserved.OUTDOOR INDUSTRY ASSOCIATION.State of the Outdoor MarketNovember 20242023,OUTDOOR INDUSTRY ASSOCIATION.All rights reserved.OUTDOOR INDUSTRY ASSOCIATION 175.8 Million Participants57.3%of Americans Ages 6 and Older22.2 Million More Participants sin

2、ce 20192023,OUTDOOR INDUSTRY ASSOCIATION.All rights reserved.OUTDOOR INDUSTRY ASSOCIATION Highest Outdoor Participation on Record50.0%48.6%48.9%48.6%49.4%49.4%49.2%48.4%48.4%48.8%49.0%50.5%50.7%52.9%53.9%55.0%57.3%42.0%44.0%46.0%48.0%50.0%52.0%54.0%56.0%58.0%0.020.040.060.080.0100.0120.0140.0160.018

3、0.0200.020072008200920102011201220132014201520162017201820192020202120222023Outdoor Recreation Participation Rate and Count 2007 to 2023#participants(millions)%participating in outdoor rec2023,OUTDOOR INDUSTRY ASSOCIATION.All rights reserved.OUTDOOR INDUSTRY ASSOCIATION Most Popular Activities20.0%1

4、8.2%17.9%17.7%17.2%Hiking(Day)Fishing(Fly/Salt/Fresh)Running,Jogging,&Trail RunningCamping(Car,Backyard,&RV)Bicycling(Road/Mountain/BMX)2023 Top Five Outdoor Recreation Activities by Participation Rate(%of the Total Population Ages 6 and Older)2023,OUTDOOR INDUSTRY ASSOCIATION.All rights reserved.OU

5、TDOOR INDUSTRY ASSOCIATION Opportunity for a New Generation of Enthusiasts35.9%35.1%34.6%34.8%35.0%34.8%34.8%33.8%33.8%33.4%33.3%33.2%32.8%32.3%31.6%29.7%28.8%0.0%5.0%10.0%15.0%20.0%25.0%30.0%35.0%40.0%82.084.086.088.090.092.094.096.098.0100.0102.02007200820092010201120122013201420152016201720182019

6、2020202120222023Core Participation Rate and Count of Participants 2007 to2023#participants(millions)%participating in outdoor rec2023,OUTDOOR INDUSTRY ASSOCIATION.All rights reserved.OUTDOOR INDUSTRY ASSOCIATION Outdoor Youth90.988.088.882.878.476.176.677.176.573.168.167.90.010.020.030.040.050.060.0