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1、2024/11/27 17:432024 Streaming Apps Mobile Marketing Guide-Liftoffhttps:/liftoff.io/2024-mobile-marketing-streaming-apps-guide/?utm_campaign=DL-2024 Streaming Apps Guide&utm_medium=email&_hsenc=p1/19The Mobile Marketing Guide forStreaming AppsIntroductionOptimize your mobile marketing funnel for val

2、ue,not impressionsOur pro tips for campaign successDevelop a winning mobile ad creative strategyControl the ad experience with quality inventoryTaking your CTV measurement strategy over the top4 best practices for streaming app measurementUser Acquisition&Measurement2024/11/27 17:432024 Streaming Ap

3、ps Mobile Marketing Guide-Liftoffhttps:/liftoff.io/2024-mobile-marketing-streaming-apps-guide/?utm_campaign=DL-2024 Streaming Apps Guide&utm_medium=email&_hsenc=p2/19Be aware of factors impacting attributionIntroductionStreaming apps are rapidly becoming household staples worldwide,with the US leadi

4、ng theway.According to Forbes,Americans spend an averageof$46 monthly on streamingservices.An incredible 99%of US households pay for at least one or more streaming services,with Netflix,Amazon Prime Video,and Apple TV+topping the list.Theres no doubt that the streaming revolution is here to stay,but

5、 as costs rise and the market growsmore competitive,users have become quicker to cancel.Many are more selective about which servicesthey keep and for how long.As reported by Forbes,45%of Americans have canceled a streamingsubscription within the last year because of high costs.Others cited too many

6、ads as a reason.Forestablished and emerging streaming services,finding new users while tempering churn is an ongoingbalancing act in which performance marketing plays a crucial role.Tailored for streaming app marketers,Liftoff and Kochavas new guide details how to grow your user basein a crowded mar