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1、The Ultimate Facebook Marketing GuideTHE ULTIMATE FACEBOOK MARKETING GUIDEWWW.SPRINKLR.COM|2Table of Contents 030406091214IntroductionWhy Facebook is a valuable social media platform for brands How to set up a Facebook business PageHow to improve engagement with organic Facebook posts How to make th

2、e most of Facebook AdsFacebook is a highly targeted way to reach your audienceTHE ULTIMATE FACEBOOK MARKETING GUIDEWWW.SPRINKLR.COM|3IntroductionOriginally launched to connect US college students,Facebook has graduated from a scrappy social media startup to the third-most visited website in the worl

3、d.Despite growing competition,Facebook still has the highest number of active monthly users of any social media network nearly 3 billion.To put it into context,thats the entire population of Africa,North America,South America and Europe combined.Facebooks parent company Meta also owns WhatsApp and I

4、nstagram,tied for the third-highest number of active monthly users at 2 billion each,behind second-place YouTube with about 2.5 billion.But dont let the shiny new options distract you:Facebook is still a powerful platform with a huge potential reach.In this Facebook marketing guide,find out how to b

5、uild a Facebook business Page,create organic content that engages your audience and harness the insights of Facebook Ads Manager.Why Facebook is a valuable social media platform for brandsYour perspective on Facebook today may depend on where you live.While its typically associated with older users

6、in the US,in many countries its not just a social media platform,its one of the primary ways people access the internet.In 2015,Facebook launched an internet service called Free Basics targeted at less economically developed countries.It allows users to access a limited version of the platform for f