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1、Living consumer intelligence| U L T I C O U N T R YDiscover whos tuning in to the UEFA Euro 2024 Championships,viewing trends,and the brand sponsors coming out on top for association in England,France,Germany,Italy,Scotland,Spain and the US.https:/ the fan zone:Euro 2024 reportUEFA Euro 2024 Champio

2、nships 1UEFA Euro 2024 Championships 21Foreword2Report takeaways3Profiling Euro 2024 viewers4Euro 2024 viewing trends5Brand association rankings6MethodologyContentsGet in touchhttps:/ Euro 2024 Championships 3Get in touchExplore our solutionsRun a surveyThe Euro 2024 action is already well under way

3、 in Germany as the teams battle it out to be crowned the champions of Europe,but how are fans engaging with the tournament?Weve explored what the tournaments audience looks like and how they follow it across six key competing European nations,as well as in the US where weve seen interest in internat

4、ional football(soccer!)growing rapidly.”ForewordNicole PikeGlobal Head of YouGov Sporthttps:/ Euro 2024 Championships 41.The host effect:As the host nation for event,Germany has the highest levels of followership for the tournament,as well as the most even gender split of supporters.This indicates t

5、hat Germany has expanded its reach beyond those who would usually take an interest which also explains why followers in Germany are most likely to say they“will keep up to date but wont go out of their way to watch the games.”2.Rising US appeal:Despite not having a team participating in the tourname

6、nt,there is strong engagement from young soccer fans in the US reflecting the growth of soccer in the US.Euro 2024:Report takeaways3.Scottish super fans:As a nation of supporters known as“the Tartan Army,”Scots are the most likely to say they will“try to watch as many games as they can.”4.Hitting th