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1、DigitalAdvertisingHandbookRAKAWhere to Begin?There are three main sections of this handbook:Digital advertising glossary that covers important terms you need to know regarding attributes,channels,metrics,and tacticsBreakdown of the most popular digital advertising channels,what theyre used for,and w

2、ho has success with themHow to get started with search and display advertisingSo youre thinking about starting a digital advertising campaign?Great!The digital marketing world is an ocean,and employing digital ads as a part of your marketing toolkit can help your brand grow from being an anchovy to

3、something a lot more formidable(wed say a Great White,but theyre scary,and we dont want to suggest that your brand is scary)that doesnt wind up as a garnish atop a Caesar Salad in some overpriced Italian restaurant.Of course,if youre just getting started with digital advertising,it probably feels li

4、ke youre at sea level and looking up at the summit of Mount Everestthats to say,it can be very intimidating.This handbook is here to help you get a feel for tactics,terms,and tips that youll want to familiarize yourself with to help get you started on your climb and to help you generate some early w

5、ins with your ads.DigitalAdvertisingGlossaryCHANNELS AND METRICSWell get into these in greater detail soon,but heres a quick primer on the major digital advertising channels and tactics:Advertising Channels&TacticsDigital advertising which involves visual creatives;traditionally banner ads,video,gra

6、phics,and social media marketing are often considered display tacticsDisplay MarketingThe use of technology to target users who have previously viewed a product with that same product on other sites Feed RetargetingMobile marketing makes use of beacons and other technologies that can geo-locate user