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1、july 2024football 50 2024the annual report on the most valuable and strongest football club brandsBrand Finance Football 50 2 2024 All rights reserved.Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4David Haigh,Chairman&CEO,Brand Finance2024 Summary 6Brand Value&Brand Strength Analysis 8Reg

2、ional Analysis 18Sponsorship 37Brand Spotlights 42Al Ain FC 43Interview with Rashed Abdulla,CEOBuilding a start-up to transform reputation and financial risk management in sports 47Interview with Joel Attwal,Co-Founder and CEOBrand Value Ranking(EURm)50Brand Value Ranking(USDm)51Brand Value Ranking(

3、GBPm)52Brand Strength Index Ranking 53Club Enterprise Value 54Methodology 58Sport Services 66Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a char

4、tered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is

5、officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the financial value of b

6、randsBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe worlds l