《YouGov：2024年泰国媒介形态报告（英文版）（24页）.pdf》由会员分享，可在线阅读，更多相关《YouGov：2024年泰国媒介形态报告（英文版）（24页）.pdf（24页珍藏版）》请在三个皮匠报告上搜索。

1、The 2024media morphT H A I L A N DUnderstanding the evolving media landscape in Thailand.Living consumer intelligence| 2024 media morph2The evolvingmedia landscapein ThailandHow has media consumption and engagement changed in recent years,which channels are on the rise,and how are consumers respondi

2、ng to the barrage of omnichannel advertising?Leveraging YouGov Profiles,this report explores shifts in media habits of Thailand people over the last five years,and their attitudes to advertising.It details the rapid adoption of online media by Thailand consumers since 2019,and profiles the Thailand

3、people who are most receptive to advertising,uncovering the hobbies,interests,and media most resonant with them.Get in touchOnline remains the leading channel for advertising impact Online significantly outranks as the most impactful channel for capturing the attention of Thailand consumers.Profiles

4、+Thailand 2023-12-24(N 3,400),Profiles+Thailand 2021-12-26(N 3,400),Profiles+Thailand 2019-12-22(N 3,400)The 2024 media morph31%1%1%1%2%2%14%67%1%1%1%1%2%2%12%71%Printed magazinesPrinted newspapersRadioDirect mailBillboardsCinemaTVOnlineMain advertising channel that grabs your attention20192023Rank1

5、8-2425-3435-4445-5455+All160%65%72%72%)65%67%29%11%12%17%21%14%35%3%2%1%3%2%43%3%2%1%1%2%52%2%1%1%1%2%The 2024 media morph4Consistent across all age groupsDatasets used:Profiles+Thailand 2023-12-24;(N 430)Online ranks as the top channel for grabbing attention for all age groups in Thailand,but peaks

6、 across the 35-54 age range.TelevisionListened to radioBillboardsPrinted magazinesPrinted newspapersDirect mailCinemaOnline5Digital platforms and services are evolving how people consume content across all age groupsThe 2024 media morphDatasets used:Profiles+Thailand 2023-12-24(N 500);Profiles+Thail