奇妙之旅.ppsx

1、Fantastic Voyage(r)Mara MarzocchiSuffolk UniversityGraduate AdmissionMallory CotterFlorida State UniversityFantastic Voyage(r)Mara MarzocchiManaging Associate Director,Graduate AdmissionThe School Suffolk University University Founded 1906 Boston,MA 3 schools:College of Arts&Sciences,Sawyer Business

2、 School,Law School Ellucian Colleague/Workday Student(launching 2023)Graduate Office Slate since 2014 20 Program Areas Certificates,Masters,and Doctorates Stand-alone,accelerated,and dual programs College of Arts and Sciences&Sawyer Business School 2000+Applications per year Significant internationa

3、l populationThe Functionality Geographical representation of populations US only Based on address Not just for Person records!Some Use Cases Event Registrations Feeder Schools Ping ResponsesEvent Registration Where are people who register for events?Form Response Enrolled Applications Application St

4、arts Populations Why do we care?Off campus events Fixed-location advertisingEvent RegistrationsEvent RegistrationsEvent RegistrationsEvent RegistrationsEvent RegistrationsEvent RegistrationsEvent RegistrationsUpcoming EventsFeeder Schools What schools have applicants attended?Organization Table Why

5、do we care?Planning for travel Targeting partnershipsFeeder SchoolsFeeder SchoolsFeeder SchoolsFeeder SchoolsFeeder SchoolsPings and Locations(Matched Records)Geographic distribution Ping matched to person UTM data URLS First,most recent Why do we care?Reach Effectiveness of digital marketing Travel

6、 follow upPings and Locations(Matched Records)Pings and Locations(Matched Records)Pings and Locations(Matched Records)If it has an address,you can find it Use Form Response to get an address listed on a specific form(like your Open House Registration form)Use Form to look at your off-campus events a