Web3 时代的商业未来-黄东浩.pdf

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1、Web3 时代的商业未来东浩万事达卡实验室/研发副总裁Donghao HuangVice President,R&D MastercardThe Future of Commerce in Web3 Era19 NOV 20233BlockchainDigital Assets&tokens/BusinessSmart ContractsThe building blocks of Web3 3 fundamentalsApplications and use cases built on top of Web3 fundamentals;the connection of these vir

2、tual experiences is sometimes referred to as the metaverse.Use cases:GAMINGWEB3 OVERVIEWART&MEDIASOCIALDeFIDECENTRALIZED STORAGEEncryption enables data privacy,and distributed computing ensures data accuracy and protection.LAYER 2 BLOCKCHAINSLayer 2 technology the“off-chain”solution that scales bloc

3、kchain transaction capacity.NON-CUSTODIAL WALLETS Non-custodial wallets to manage digital assets without giving up ownership.The vision for Web3 may not be fully realized,but decentralized technologies are maturing and showing promise.Web3:Decentralizing the Internet4DECENTRALIZED STORAGEEncryption

4、enables data privacy,and distributed computing ensures data accuracy and protection.LAYER 2 BLOCKCHAINSLayer 2 technology the“off-chain”solution that scales blockchain transaction capacity.NON-CUSTODIAL WALLETS Non-custodial wallets to manage digital assets without giving up ownership.The vision for

5、 Web3 may not be fully realized,but decentralized technologies are maturing and showing promise.Web3:Decentralizing the InternetWEB3 OVERVIEWCURRENT OUTLOOK OF WEB3Crypto Winter-Downtrend for NFT transactionsSINCE 2022ETHEREUM NFT MARKETPLACESOLANA NFT MARKETPLACESource Nansen.ai56WEB2 BRANDS EMBRAC

6、ING WEB3 TECHNOLOGYDespite the decrease in volume across NFT marketplaces,we see an increasing number of web2 brands harnessing web3 technology to further scale their businessesWhat are the risks&challenges in onboarding masses to web3?7Changing our idea of“what value is”will create new business mod