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1、March 2023McKinsey China Auto Consumer Insights 2023The time of the smart electric vehicle.AuthorsThomas Fang,ShanghaiMingyu Guan,BeijingBill Peng,Hong KongTony Zhou,ShanghaiAbout the surveyFrom Q4 2022 to Q1 2023,we surveyed approximately 2,400 auto buyers in 19 major cities across China representi

2、ng a range of demographic attributes,such as age,income,type of cars already owned,and so on.The goal of the survey was to establish a better understanding of buyer behavior as well as overall attitudes toward automobiles,with the aim of developing insights that automotive OEMs could use when crafti

3、ng their strategies to meet changing consumer demand.Survey questions addressed major touchpoints along the customer journey,including product,channel preferences,pricing,brand loyalty,the car-use experience,and after-sales behavior;they also addressed consumers attitudes toward emerging trends in C

4、hinas auto market,such as electric-vehicle acceptance,smart vehicles,low-carbon cars,and more.Cover image:Blue Jean Images/Getty ImagesiMcKinsey China Auto Consumer Insights 2023Executive summaryFour major trendsautonomous driving,connectivity,electrification,and shared mobility(ACES)are transformin

5、g the automotive industry worldwide.Within China,these changes are having a dramatic impact on consumer preferences for vehicles.These changing preferences,in turn,could reshape the countrys automotive market over the next five to ten years.To gain more insight about the consumer perspectives in thi

6、s critical market,we conducted the McKinsey China Auto Consumer Insights 2023 survey.Six major insights emerged:1.Trading up continues to be popular,but some consumers are making more rational choices about their next car purchase.High-priced models continued to increase their market share because,a