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1、NEXT DESTINATION:SOFTWAREHow automotive OEMs can harness the potential of software-driven transformationEXECUTIVE SUMMARYSoftware-driven transformation will redefine the global automotive industry.Software-driven transformation is transforming vehicles,organizational structure,processes,methods,and

2、tools to be primarily defined,designed,and operated around software.Automotive OEMs software-based revenue is set to more than triple in the next 10 years and drive significant benefits.Software-based features and services will be a$640 billion market by 2031,growing from about 8%of OEMs current ann

3、ual revenue($181 billion)to 22%(more than three times in terms of value).A key driver of this new revenue will be OEMs share of new vehicles based on a unified/common software platform,which will reach 35%by 2031,up from nearly 7%currently.Overall,software-driven transformation will yield significan

4、t benefits.For example,by 2026,OEMs expect to improve their productivity/efficiency by 40%and help leading OEMs garner up to 9%higher market share1 than their peers.A majority of OEMs are only at the beginning of their software-driven transformation,with a small cohort of“frontrunners”establishing a

5、 strong early lead:71%of OEMS have only reached the stage of identifying use cases and,overall,only 15%are what we would call highly mature“frontrunners.”These frontrunner OEMs have twice the average revenue compared to the rest and stronger ambitions they expect software to account for 28%of their

6、revenue compared to their peers who expect 20%of their revenue from software-based features and services in 2031.Frontrunners are establishing a significant lead when it comes to deployment and implementation capability.For example,93%closely monitor and track the progress and success of their softw