Open Influence：创作者营销如何抵御通货膨胀（中译版）（12页）.pdf

《Open Influence：创作者营销如何抵御通货膨胀（英文版）（12页）.pdf》由会员分享，可在线阅读，更多相关《Open Influence：创作者营销如何抵御通货膨胀（英文版）（12页）.pdf（12页珍藏版）》请在三个皮匠报告上搜索。

1、HOW TO COMBAT INFLATION WITH CREATOR MARKETING HOW TO COMBAT INFLATION WITH CREATOR MARKETING HOW TO COMBAT INFLATION WITH CREATOR MARKETING CHANDLERISAACFAARESQTHATDADBLOGTHEFIRSTGENMENTOR7.4%SOURCE:STATISTA20172018201920202021202220233.23%3.62%3.51%3.23%4.71%4.85%Prices continue to skyrocket every

2、where,showing that rising inflation is a global problem.According to Statista,the inflation rate has more than doubled over the last two years in most advanced economies.During these turbulent times,marketers across all industries face steep challenges in satisfying fast-changing consumer needs.Glob

3、al Inflation Rate from 2017 to 2023 Global Inflation Rate from 2017 to 2023 CONSUMER CONFIDENCE HAS DROPPED IN 2022 GIVEN THE INCREASED RECESSION FEARS.How Economic Uncertainty Changes Consumer Psychology&Habits How Economic Uncertainty Changes Consumer Psychology&Habits Economic uncertainty affects

4、 consumer behaviors.During economic turbulence,theres a change in priorities when it comes to economic decisions.Most consumers are changing the way they shop in an effort to manage expenses.“A MAN WHO STOPS ADVERTISING TO SAVE MONEY IS LIKE A MAN WHO STOPS A CLOCK TO SAVE TIME.”History tends to rep

5、eat itself.Strong evidence suggests it pays off to maintain marketing activity during an economic downturn.Right now,companies must stay relentlessly focused on driving efficiencies and staying top of mind to get short and long-term benefits.-HENRY FORDData from the 2008 recession shows the value of

6、 investing in brand advertising.Most brands during the Great Recession made the mistake of going into defensive,survival mode and made deep cuts.However,brands that didnt do this in 2008 saw their earnings climb steadily during the downturn and even rose afterward.In summary,focus and plan for the l