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1、SPECIAL REPORTHow To Price in a Post-COVID-19,Post-Inflationary World2 L.E.K.ConsultingSPECIAL REPORTContentsAbout L.E.K.ConsultingWere L.E.K.Consulting,a global strategy consultancy working with business leaders to seize competitive advantage and amplify growth.Our insights are catalysts that resha

2、pe the trajectory of our clients businesses,uncovering opportunities and empowering them to master their moments of truth.Since 1983,our worldwide practice spanning the Americas,Asia-Pacific and Europe has guided leaders across all industries from global corporations to emerging entrepreneurial busi

3、nesses and private equity investors.Looking for more?Visit .L.E.K.Consulting is a registered trademark of L.E.K.Consulting LLC.All other products and brands mentioned in this document are properties of their respective owners.2023 L.E.K.Consulting LLCIntroduction.3Reconsidering pricing in a post-inf

4、lationary environment.4Returning to value-based pricing.6Evaluating feature/benefit trade-offs.10Adapting promotional tactics.12Reevaluating pricing strategy.163 L.E.K.ConsultingSPECIAL REPORTConsumer businesses have faced dramatic increases in input costs over the past 24 months,primarily due to th

5、e lingering impact of COVID-19.To avoid profit erosion,most responded by passing these cost increases on to consumers in the form of higher prices.But consumers,concerned with a potential recession,are adjusting their spending behaviors.With the worst of spiraling inflation hopefully behind us,now i

6、s the perfect time for business leaders to reflect on their 2022 pricing actions and consider a holistic reevaluation of their pricing strategies in light of current market conditions.Introduction SPECIAL REPORTReconsidering pricing in a post-inflationary environmentAccording to L.E.K.Consultings 20