Houzz：2026美国家居装修趋势报告（英文版）（49页）.pdf

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1、Contents 2Big Ideas 32025 Overview&2026 Plans42025 Motivations&Financing72025 Projects&Spend132025 Professional Involvement222025 Product Purchases26Generational Trends31Methodology41Appendixes432026 U.S.Houzz and Home Renovation Trends Study|Houzz Inc.Renovation Activity Holds Firm as High-End Spen

2、d Edges UpHome renovation activity is continuing at levels seen in recent years.More than half of homeowners(54%)report renovating,while a slightly smaller share(52%)reports decorating,down from 54%in 2024.The share undertaking repairs(47%)remains consistent year over year.Spending patterns point to

3、 overall stability,with the median renovation spend holding at$20,000 year over year,following a peak of$24,000 in 2023.Meanwhile,higher-end spending has increased,with the 90th percentile rising to$150,000 in 2025,up by 7%from$140,000 in 2024 and in line with the prior peak in 2023.Homeowners Conti

4、nue to Renovate,but Activity Has SoftenedHalf of homeowners(50%)plan to undertake projects in 2026,down slightly from 52%in 2025.Plans across other project types have softened,with decorating(41%)and repairing(35%)both declining(from 44%and 37%in 2025,respectively).The median planned renovation spen

5、d stands at$15,000 in 2026,compared with$20,000 in 2025.Time and Money Still Drive RenovationsHomeowners continue to cite time and financial readiness as the leading renovation triggers.The share reporting finally having the time to renovate is unchanged year over year(40%),while the share citing fi

6、nancial readiness edged up to 36%from 35%.Big IdeasGen Z*Gains Ground in Renovation MarketGen Z homeowners now account for 0.5%of renovators,up from 0.2%the year prior.They are significantly more likely to renovate following a recent home purchase(61%)compared with Millennials(31%),Gen X(19%)and Bab