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1、What Darwin Can Teach Mobile MarketersWhy customer experience is key to partnership successDiving deep with Darwin2When mobile met web3Applying the customer lens4The true cost of a fragmented experience5What if we all just got along?6The tech it takes7Adapting for the customer experience age8Content

2、sAdapting to the modern mobile world1In short,its time to adapt.Its easy to lose track of how many years past have been declared“the year of mobile”,always meaning something a bit different than the declaration the year before.Evolution has proven to be the backbone of the constantly redefined“mobil

3、e era,”and as the era shifts into renewed focus on the customer experience,mobile marketers need to move with it.Its time to say goodbye to the last iteration of the mobile era with its silos and separation of web and app teams and evolve once again.The modern mobile landscape is wildly complex.Ther

4、e are seemingly infinite ways for users to interact on their devices,and equally infinite opportunities for them to engage with businesses and make transactions.But along with those interactions and opportunities come challenges for mobile marketers.The customer experience can quickly become fragmen

5、ted and broken between web and apps,which isnt only bad for the customer,but also for transactions and partnerships on the whole.The experience needs to change,which means its time to reconsider how the pieces of the mobile puzzle connect.Adapting to the modern mobile worldCHAPTER ONESo,where can ev

6、olutionary inspiration be found?A natural starting point may be the person who coined the term:Charles Darwin.Theories about evolution and adaptation can apply just as much to business as they do to nature,and in fact those very theories can be the key to success.But how do we apply the theories of