Lidl如何促进健康且可持续的饮食？可负担性、产品创新与饮食习惯的作用.pdf

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1、How does Lidl Netherlands stimulate healthy and sustainable diets?Thursday June 5thRebekah Simmons,Sustainability SpecialistIntroduction Lidl3 Making a sustainable and healthy lifestyle accessible and affordable for everyoneOur missionMarch 9,2022Value creation in chains-Lidl4We are LidlPart of the

2、Schwarz GroupIn summaryWe are Lidl NetherlandsMore than 440 storesMore than 19,000 employees6Distribution centers3 rd Retailer of the NetherlandsHow does Lidl guide customers towards more plant-based choices?QuestionHow much of what we eat every day comes from the supermarket?A.60%B.70%C.80%8 8Our r

3、esponsibilityPlanetary Health Diet as a starting pointHow does Lidl guide customers towards more plant-based choices?In the Netherlands and worldwide!Planetary Health Diet10In all 31 countries where we are active,we want to achieve a 20%growth in plant-based sales proteins,whole grains and vegetable

4、s and fruits in 2030(compared to 2023)Our goal:60%plant-based in 2030How does Lidl guide customers towards more plant-based choices?38404150600%10%20%30%40%50%60%70%80%90%100%20222023202420252030Lidl protein ratioAnimal basedPlantbasedOur strategyWe make plantbased the easy choice!Taste&QualityPrice

5、Eating habits12Taste&Quality Improved meat substitutes13Unique recipes developed for Lidl together with 8 different suppliers Improved taste and texture of all meat substitutes More than two thirds of meat substitutes Schijf van VijfQuestionWhat is our best-selling meat substitute?A.Vegan minced mea

6、tB.Vegan chicken schnitzelC.Vegan chicken piecesTaste&quality Minced meat mix15Same look,same preparation&same taste37.5%lower environmental impactMore than 30%cheaperPrice Price parity policy 16Plant-based basic groceries are always priced