Lu Ann Williams - Innova - 乳制品行业最新趋势.pdf

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1、2025Top Trends in Dairy-Global2Innova:insights partner for innovation Innova:insights partner for innovation CPG specialist30 yearstrends&insights 90%of innovation captured,globally200M records BIG time saver90+countriesAI enhanced platformIngredients and BeyondTREND#1Top Trends 2025:Dairy&Dairy Alt

2、ernatives-Global-Feb 2025provided to on 19 Mar 2025 14:26(UTC)2025 INNOVA MARKET INSIGHTSTrend 1.Ingredients and BeyondAs the demand for added value becomes standard,elevating quality beyond ingredients is key.5Sources:Innova Lifestyle&Attitudes F&B Survey 2024(Average of Brazil,Canada,China,France,

3、Germany,India,Indonesia,Mexico,Spain,UK,US),Innova Database,Latteria Sociale Merano2024 Finding the star ingredient2025-How to stand out?Year-over-year growth of dairy tracked with a high/source of protein claim.(Global,YoY 2024 vs.2023)Australia,Nov 2024“Lactose-free hay milk yogurt STG 100%Alto Ad

4、ige hay milk from cows fed fresh grass,mountain hay,and herbs,raised using traditional Alpine methods.”Norway,Dec 2024Beyond mainstream dairy:Protein everywhereQuality of product is the most important factor for consumers in food and beverage brands.#1Developing a coherent narrative around quality+1

5、1%Italy,Jan 2025Quality ingredientsTop Trends 2025:Dairy&Dairy Alternatives-Global-Feb 2025provided to on 19 Mar 2025 14:26(UTC)2025 INNOVA MARKET INSIGHTSConsumers prioritize product safety&naturalness in dairy6Sources:Note:Innova Category Survey 2024(Average of 35 countries),The Pennsylvania State

6、 UniversityQ:“Which claims most influence your purchasing decision when buying dairy products?”Top claims that influence the consumers dairy purchasing decision:1.Product safety3.High in protein2.Made with real ingredients/naturalCheese1.Made with real ingredients/natural2.Low/no/reduced sugar3.Prod