Brand Finance：2023年足球品牌可持续发展认知指数报告（英文版）（54页）.pdf

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1、Football SustainabilityIndex2023The annual report on the most valuable and strongest Football Sustainability Index brandsFebruary 2023Brand Finance Football Sustainability Index 2Contents.2023 All rights reserved.Brand Finance Plc.Ranking Analysis4Top 50 Football Sustainability Index Ranking 13Fan P

2、erceptions Insights14Brand Spotlights20Liverpool F.C.21 Interview with Ben Latty,Executive Sponsor of The Red Way and Commercial Director,Liverpool Football ClubResearching Sport and Sponsorship24Football Fan Research25Precision and structure in Sponsorship Evaluation Best Practice.28Understanding t

3、he value that perceptions of sustainability can provide brands33 Robert Haigh,Strategy&Sustainability Director,Brand Finance Methodology35Sport Services40Sponsorship Services.41League&Club Services.43About Brand Finance45Our Services48Brand Finance Football Sustainability Index 3ESG hat-trick become

4、s top priority for Europes leading football clubs.+Liverpool FC is perceived to be the most sustainable football brand in Europes top 5 leagues.+Spanish Clubs Real Betis and Real Madrid both secure positions in top 3.+The Premier League is the Most Sustainable League in the Ranking.+Italian Club Udi

5、nese Calcio leverages Sustainable Partnerships.+Two teams stand out amongst competitors in French Ligue 1+SC Freiburg leads the Environment Category of Fan Research.+Sustainability becomes a top priority for sponsors.Ranking Analysis.Brand Finance Football Sustainability Index 5Football Sustainabili

6、ty Index.Environmental,Social,and Governance(ESG)considerations are essential for brands in all industries because of their considerable impact on all stakeholder groups.It is no surprise that football clubs feel the same pressures,with fans,owners,sponsors,broadcasters,leagues®ulators all influe