Sensor Tower：2025年零售银行应用市场与广告趋势报告（26页）.pdf

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2、sor Tower Pathmatics Digital Advertising Insights?Facebook?Instagram?X?Twitter?OTT?YouTube?SOV?4-All Rights ReservedSensor Tower?5Sensor Tower Advanced Usage Insights?Sensor Tower Gaming Insights?RPD?ARPDAU?Sensor Tower Pathmatics Retail Media Insights?(SOV)?Sensor Tower Video Game Insights PC/?PC?1

3、4?PC?100?DAU?MAU?-All Rights Reserved6Sensor Tower?2025?iOS?Google Play?Sensor Tower?Sensor Tower?App Store?Google Play?IAP?Sensor Tower?App Store?Google Play?Google Play?-All Rights Reserved7Pathmatics?Facebook InstragramLINELinkedin?OTTPinterestRedditSnapchatTikTokXYouTube?塑?Sensor Tower?/?Sensor

4、Tower?Pathmatics?科?科?同?Pathmatics?科?(SOV)?Facebook?Instagram?X Corp?YouTube?TikTok?OTT?Pathmatics?略?(CPM)?-All Rights Reserved8?09 14 18 22-All Rights Reserved9?-All Rights Reserved0M100M200M300M400M500M600M2022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q120

5、25 Q210?2025?6?20?5.1%?2022?5?2022?2025?创?2025?7?7?Sensor Tower?Sensor Tower?App Store?Google Play?iOS?0B0.7B1.4B2.1B?&?同?&?2024?6?12?2025?6?12?+5.1%+8%+6.1%+43.5%-1%-All Rights ReservedNubank Revolut Kotak Bank:811 YONO SBI Santander Banco Ita Mi Bancolombia IPPB.CAIXA Tem BRImo 0M6M12M18M24MKotak

6、Bank:811 Mi Bancolombia Banco del Bienestar STC Bank Kotak Bank CAIXA Tem Agibank IndusInd Bank SeaBank Openbank Mxico 0M6M12M18M24M?11?2025?Nubank?Kotak Bank:?BRImo?2025?2025?249%221%41%140%205%46%?2025?7?7?Sensor Tower?Sensor Tower?App Store?Google Play?iOS?-All Rights Reserved2025?2025?7?7?Sensor