2026年英国全国酒店营销大会（National Hotel Marketing Conference）嘉宾演讲PPT合集（共19套打包）

Chloe ParrySocial Media&Content SpecialistCarden Park HotelThe Essential UpdateSocial MediaCarousels are performingbetter that ReelsInstagramUsers can finally pauseReels by tapping on themYou can now reordercarousel posts after postingCurrently trial running insome countries a new app-Instants.Their version ofSnapchatKeywords in captions areimportantSaves&shares mattermore than likesClickable links may becoming.sort ofYou can now link a Reel toanother ReelLinkinginstagramreelsCan be realBORINGNo moreItstime to make your B2B marketingmore human,memorable,and commercially effective.Most hotels dont lose B2B business because they are“bad”.They lose it because they feel interchangeable.In a crowded market,boringis not safe.Boring is invisible and expensive.Your corporate booker does not stop being that person when they are at work-Mum of 3 Zumba dancer Dog loverHamster ownerMargarita drinkerLoves Lord of the RingsDrives a classic carCries at John Lewis adsCorporate bookerSame braFrom safe toSTAND OUTRehumanising B2B389.9bnthe opportunity.And most of it will go to the hotels that are rememberedSo,why are we making everything.More polishedMore iosess hSo,why are we making everything.More polishedMore cautiousess huaSo,why are we making everything.More polishedMore cautiousLess humanSo,why are we making everything.More polishedMore cautiousLess humanAnd then wonder why nobody remembers us.OK,we understandYou want to stand out in a competitive landscape.But also stay true tThe Power ofThe Power ofWhatsAppWhatsAppfor Hotel Marketingfor Hotel MarketingHelen Nurse|Director of Ideas,Capture1Richard Smith|Aldwark Manor Estate75%75%clickedclicked.No,thats not a typo.A real-world WhatsApp case study.How do you actuallyHow do you actuallytalk to your talk to your customers?customers?Not at them.Not to their inbox.Not to their feed.But in a way they actually respond to.“Ive always thought Ive always thought about it from the about it from the customers perspective.customeHow Bike&Boot activates every moment of the guest journeywithActivating guest insights across the full journeyJohn Mullen Regional DirectorSimon KershawExecutive DirectorRising costs.Shrinking margins.More competition.The pressure is real.So what do you do?download(1).mp4Follow Bike&BootBeyond the hotel:how partnerships extend the Bike&Boot experienceFrom local adventures to co-branded clothing building a community beyond the stayPure Outdoor Peak DistrictPartnership with The AdventuWINNING THE LONG GAME IN A SHORT-TERM WORLD.STOP REACTING,START ACTING.KIRSTEN STAVASIUS SENIOR ACCOUNT&STRATEGY MANAGER 80 DAYS JOANNE REEVES SALES&MARKETING DIRECTORFARNCOMBE ESTATEPRESENTERS+2.1 MILLIONof Year-on-Year Room Revenue growth across Francombe Estate+86%YoY+22%AVERAGE ORDER VALUE ACROSS FARNCOMBE ESTATEThe Domestic Forecast for the UK was 2.5%YoY.57%OF HOTEL BOOKINGS ARE MADE WITHIN 28 DAYS OF ARRIVAL.Travel behaviour has become increasingly cautious,with a significant riseA Guest Journey that Converts:Messaging that Brings RevenueShaun SequeiraSenior Country Lead UK&IrelandTara RobinsonSales&Marketing DirectorLouise GarnerCommercial DirectorAutomating the boring86%of hoteliers said that AI automation has helped them save timeAnswering pre-booking FAQs-Over 25K in guest conversations.49.9%Mobile users vs 50.1%Desktop users.Supporting direct bookings-154 completed requests.Facilitating group bookings-76 completed requests.Increasing revenue from upsellingWeGetting Social!The Getting Social!The Psychology of Social Psychology of Social MediaMediaWHY PEOPLE STOP,FEEL,WHY PEOPLE STOP,FEEL,SHARE.AND CHOOSE YOUSHARE.AND CHOOSE YOUHeather Pownall Heather Pownall Heathers Media HubHeathers Media HubWE ALL USE SOCIAL MEDIA WE ALL USE SOCIAL MEDIA Hands up if you.Hands up if you.WHY PEOPLE STOP,FEEL,SHARE.AND CHOOSE YOUWHY PEOPLE STOP,FEEL,SHARE.AND CHOOSE YOUWE WOZ HERE!WE WOZ HERE!WHY PEOPLE STOP,FEEL,SHARE.AND CHOOSE YOUWHY PEOPLE STOP,FEEL,SHARE.AND CHG E T F O U N D.G E T C H O S E N.N E E L Y K H A N K A H A N IA K E Y N O T E B Y N E E L Y K H A NGet Found.Get Chosen.Neely KhanAI visibility&creative storytelling for hospitality brands.G E T F O U N D.G E T C H O S E N.N E E L Y K H A N K A H A N IT H E S H I F TOver40%of travellers worldwidehave used AI-based toolsin the last year to plan a trip.S O U R C E S T A T I S T AThe discovery layer has shifted.Travellers are asking AI first.G E T F O U N D.G E T C H O S E N.N E E L Y K H A N Beyond the Search Bar.Winning the AI Armed TravelerHollie McHughGroup Marketing DirectorNet Affinity&Smarthotel Empowering hotels to maximise profit through innovative technologyGDSWebsite DesignBooking Engine+Gift Vouchers Digital Marketing+Meta Search Channel Manager Payment PlatformPreparing your hotel for AI-driven discovery How AI is Changing Hotel Discovery Reputation Management Building an AI-Ready Content Strategy Creating Content That Matches Guest Intent What the Numbers Are TellinTHE EVOLUTION AND THE EVOLUTION AND FUTURE OF THE HOTEL FUTURE OF THE HOTEL GUEST PATHGUEST PATH-TOTO-PURCHASEPURCHASEJames Bland30th April 2026 Ipsos|The evolution and future of the hotel guest booking journey-JEB|April 2026|Version 8 SHARE|Public2 Ipsos|The evolution and future of the hotel guest booking journey-JEB|April 2026|Version 8 SHARE|Public2THE BDRC HOTELS TEAM IS NOW IPSOS THLTHE BDRC HOTELS TEAM IS NOW IPSOS THLCombining our Travel,Hospitality&Leisure expertise with the power ofAn Update from the Hotel Marketing AssociationWelcomePresented By Harry Fielder HMA Community ChairAbout The HMAThe Hotel Marketing Association is the leading professional body for hotel marketers and advocates for best marketing practice within the hospitality sector.Bringing together industry experts to share insight,inspire innovation and drive commercial success.The HMA delivers a programme of events,webinars and thought leadership to support marketers in staying ahead of trends in an ever-e