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被发现被选中.pdf

上传人: 拾起 编号:1235349 2026-05-04 9页 1.78MB

1、G E T F O U N D.G E T C H O S E N.N E E L Y K H A N K A H A N IA K E Y N O T E B Y N E E L Y K H A NGet Found.Get Chosen.Neely KhanAI visibility&creative storytelling for hospitality brands.G E T F O U N D.G E T C H O S E N.N E E L Y K H A N K A H A N IT H E S H I F TOver40%of travellers worldwideha

2、ve used AI-based toolsin the last year to plan a trip.S O U R C E S T A T I S T AThe discovery layer has shifted.Travellers are asking AI first.G E T F O U N D.G E T C H O S E N.N E E L Y K H A N K A H A N IA I V I S I B I L I T YAI visibility doesntmean bland content.G E T F O U N D.G E T C H O S E

3、 N.N E E L Y K H A N K A H A N IP R O O FWhat it looks like in the wild.G E T F O U N D.G E T C H O S E N.N E E L Y K H A N K A H A N IP A R T O N EGet Found.AI TacticsGive AI a MapMake your site legible to crawlers and recommendation engines.Structured DataSchema markup that lets machines understan

4、d who you are.?Optimised FAQsAnswer the questions travellers actually ask AI tools.“Consistent TOVOne voice across every surface AI can read.Third-Party EndorsementsPress,partners and citations that earn AI trust.G E T F O U N D.G E T C H O S E N.N E E L Y K H A N K A H A N IC A S E S T U D Y H O S

5、P I T A L I T Ythe Abode LoresThe greatest stories are lived,not told.How Abode Luxury Rentals built a brand world worth stepping into.G E T F O U N D.G E T C H O S E N.N E E L Y K H A N K A H A N IP A R T T W OGet Chosen.Story TacticsIdentify a Point of DifferenceFind the one true thing only your b

6、rand can claim.“Consistent TOV&Semantic FieldA signature vocabulary repeated until its recognisable.Detail&ContextSpecifics that make a place feel real,lived-in,chosen.G E T F O U N D.G E T C H O S E N.N E E L Y K H A N K A H A N IC A S E S T U D Y S T O R Y T

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1. **核心数据**:超40%全球旅客使用AI工具规划旅行,AI已成为旅行发现的首要入口。 2. **两大策略**: - **Get Found(被找到)**:通过AI可见性 tactics(结构化数据、优化FAQ、统一语调、第三方背书)提升品牌在AI中的曝光。 - **Get Chosen(被选择)**:通过创意 storytelling tactics(识别差异化、保持语义一致性、细节与场景化叙事)建立品牌独特性。 3. **案例佐证**:Abode Luxury Rentals 以“故事即生活”构建品牌世界;ChotiDishoom 以1953年女孩的跨时空叙事打造餐厅神话。 4. **行动建议**:明确品牌差异化、重写About页面、创建AI友好型FAQ、关注Neely Khan的LinkedIn insights。
**AI如何帮你?** **故事怎么选?** **信任怎么建?**
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